Retail Marketer

2 months ago

Johannesburg, South Africa Betway Group Full time

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

KEY RESPONSIBILITIES
Betway is a successful online sports betting and casino brand that has established a strong presence in the South African market. With our innovative platform, diverse product offerings, and excellent customer service, we have become a trusted choice for consumers in the market.

The Retail Marketer will liaise and co-ordinate with various retailer and partner marketing teams.

Specific duties will include, but are not limited to, the following
- Developing a deep understanding of the customer and working with stakeholders in the brand to deliver a seamless shopping experience between online and retail.
- Be able to work across teams to put together marketing strategy and planning processes.
- Work with other company functions (Banking) to ensure key retailers/partners have special retail marketing support Co-ordinate and track marketing briefs.
- Develop and implement comprehensive marketing strategies to create awareness of the company’s retail products, including promotions, advertising campaigns, and in-store displays.
- Keep marketing materials up to date and ensures that the campaigns are properly positioned in retail outlets.
- Regularly speak with retailers and providers about service concerns, sales programs, newspaper shrink, incentive programs and all placement opportunities.
- Gathers information and takes photos of newspaper rack locations to share with Retail Sales Manager and distribution team to further increase sales opportunities.
- Serve as primary marketing liaison between Betway’ marketing and banking teams as well as retailers facilitating opportunity recognition, solution implementation, communication processes and problem solving as needed.
- Budget implementation and control.
- Leads the development of retail marketing initiatives aligned South Africa’s marketing strategy, to promote maximum engagement with the Betway Bucks Voucher offering.
- This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

SKILLS AND EXPERIENCE REQUIRED
- Matric or equivalent qualification.
- Sales/Marketing qualification an advantage.
- Previous experience as in retail marketing is essential.
- Excellent relationship management skills.
- Excellent Project Management skills.
- High attention to detail.
- Good communication and organisational skills.
- Intermediate computer proficiency (specifically MS Office).
- The ability to swiftly adapt to changes in workplace and industry.
- Be able to travel nationally.
- A strong work ethic and sense of responsibility and accountability.
- Must be able to perform under pressure.
- The ability to multi-task.
- Have be keen to take the initiative to contribute positively to the team.
- Must be proactive in their duties.
- Must be willing to work flexible hours if required.
- Must have a valid driver’s licence and own reliable transport.- The perfect place to work, play and grow_

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