Head of Strategy

2 weeks ago

Cape Town, South Africa Digitas Full time

Company Description

**Job Description**:
**_
Purpose of the role_**

The Head of Strategy’s primary responsibility is strategy formulation and management, including developing the corporate vision and strategy, managing strategic planning, and leading strategic initiatives.
- Define strategic objectives and strategies to influence consumer behavior and drive business outcomes for our clients.
- Demonstrate practical knowledge of integrated media channel planning including direct and programmatic/biddable media.
- Provide strategic thought leadership on how media fits within a connected marketing world and collaborate with account, technology, strategy, creative and data & analytics teams to ensure that media plans are strategically aligned, client needs are met and Digitas’ quality levels are upheld.
- Assume a substantial role on the core client team(s) to identify issues, develop new business opportunities with existing clients, and assist in the development of new client relationships.
- Be accountable for successful implementation of client’s strategic creative initiatives targeting appropriate audiences across multiple channels.
- Demonstrate real vision for the brand/account/client showing the art of the possible by a thorough understanding of initial client brief, targeted audience research, insight to creative teams, multi-channel planning activities and evaluation of previous creative campaigns.
- Use commercial and creative knowledge to translate business objectives into compelling creative briefs demonstrating entrepreneurial flair and creativity.
- Collaborate effectively with other members of the agency team, including effective supervision and management of planners, to ensure famously effective campaigns which exceed client expectations.

**_ Responsibilities (include but are not limited to):_**
- Work with the client to establish their aims and objectives.
- Provide thought leadership within the agency & to clients.
- Attend & participate in / facilitate Brand Planning
- Analyze existing data, market reports and trends.
- Develop, manage and analyze research projects.
- Work with colleagues to develop ideas for a campaign.
- Brief the creative team to allow them to create an effective and well-targeted proposition for the client.
- Review briefs to ensure high quality, strategic input that inspires creativity.
- Review strategies & guide strategic thinking / direction for the agency.
- Present ideas and conclusions to the client
- Facetime with Clients to discuss business complications & opportunities.
- Manage regulate workload & flow with Traffic.
- Monitor the success of the campaign as it runs, suggest changes and improvements where necessary.
- Analyze campaign results.
- Liaise with strategic counterparts at partner agencies to ensure alignment and understand the strategy, as well as ensure the various disciplines remain on track.
- Attend strategic briefings, prepare and run workshop sessions with clients and/or partner agencies.
- Attend internal agency briefing sessions and review sessions and give strategic guidance and feedback on concepts / briefs.
- Develop (and support) new business strategies that interpret cultural and social trends relevant to client business.
- Build the strategic offering as a stand-alone contribution.
- Profile the agency alongside the PR team.
- Be part of the leadership team of Digitas Liquorice by defining the agency vision, bringing the vision to life & driving culture
- Grow & mentor Strategy team members.
- dCreate a sense of community for the Strategy team.

**Qualifications**:
**_
We’re looking for strong, impactful work experience, which typically includes:_**
- A relevant tertiary qualification
- At least 10 years’ experience as a Snr Strategist with 2 years being a Lead Strategist or Head of Strategy
- Proficient in MS Office (Word / Excel / PowerPoint etc.)
- Experience in working in advertising and media across multiple channels including digital.
- Project Management experience is essential.
- Strong client facing experience to understand the key aspects of client facing roles in major brands and a record of generating new business including keen insight of certain key industries.
- A good command of the English language (both verbal and written)
- Excellent numerical skills
- Strong analytical research skills with the ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
- Understand commercial context of communication and need to measure and track effectiveness.
- Understand the impact of macro and micro economic factors on consumer attitudes and behavior.
- Understand primary and secondary research; first-hand experience designing & commissioning surveys, focus groups and other forms of primary research.
- Ability to exercise strategic principles and structured thinking to tackle business development projects assigned by client and/or non-marketing communication briefs.

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