Paid Search and SEO Specialist

4 months ago

Johannesburg, South Africa Graduate Placements Full time

Responsibilities
- Proficiently executing assigned tasks to enhance the performance of Paid Search campaigns.
- Fostering positive and collaborative working relationships by maintaining regular communication, providing exemplary client services, and managing expectations consistently.
- Taking ownership of clients' needs and requests, ensuring their completion within the required time-frame.
- Creating, developing, and implementing short and long-term strategies and campaigns to increase leads or revenue through various online channels such as PPC, SEO, Facebook, Twitter, and other social media platforms.
- Devising strategies to drive online traffic to the company website.
- Monitoring and analysing conversion rates.
- Developing and managing digital marketing campaigns.
- Supervising the social media strategy for the company.
- Managing online brand and product campaigns to enhance brand awareness.
- Assuming responsibility for planning and budgetary control of all digital marketing activities.
- Evaluating customer research, market conditions, and competitor data.
- Staying updated on new technologies and ensuring the company remains at the forefront of digital marketing developments.
- Creating additional marketing communications materials, such as flyers, brochures, and exhibition-related projects.
- Measuring and reporting the performance of all digital marketing campaigns, assessing them against goals (ROI and KPIs).
- Brainstorming innovative and creative growth strategies.
- Compiling blog content for the company website.
- Nurturing the Opt-In database, and compiling and sending out newsletters.
- Consistently improving personal productivity and efficiency.
- Delivering error-free results.
- Making a positive impact on campaigns through accomplished tasks
- Setting up and mastering methodologies, and internal tools, required to deliver efficient and profitable digital marketing campaigns.
- Researching keywords
- Facilitating change in order to hit and exceed client expectations and KPIs.
- Project managing all of the activity and processes required to support the digital online marketing objectives proficiently

**Requirements**:

- Degree in marketing, advertising, media & communications or a relevant field.
- Fluency in the English language is a prerequisite.
- Proficient in both written and telephonic communication.
- Tech-savvy and comfortable with using technology.
- Demonstrates a structured and systematic approach to work, capable of managing competing demands and effectively prioritizing tasks.
- Displays a high level of attention to detail.
- Possesses strong interpersonal skills, particularly in influencing and listening.
- Previous experience with blogging, Twitter, and Facebook is advantageous.
- Familiarity with digital marketing and online sales.
- Experience working with websites and understanding of copywriting concepts.
- Exhibits excellent attention to detail.
- Ability to work well under pressure and meet tight deadlines.
- A vibrant and creative personality would be well-suited to this role.

**Benefits**:

- A highly favourable working environment.
- The chance to become a crucial member of a growing team in a fast-paced industry.
- Opportunities for skill development and growth.

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