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Digital Marketing Analyst

2 months ago

Randburg, South Africa DataTech Recruitment Full time

We are looking for a young & motivated Digital Marketing Analyst. Will be exposed & involved in all aspects of developing, implementing & measuring highly targeted, cross-channel digital customer communication strategies. 2+ years working experience in analytics with SQL a must and Python beneficial. Digital marketing experience would be a plus. Qualifications in Science, Mathematics, Engineering, Data Science, Data Analysis or similar fields required. Post graduate qualification in any of these fields is preferable.

**Responsibilities**:

- Will be exposed & involved in all aspects of developing, implementing & measuring highly targeted, cross channel digital customer communication strategies.
- Will be working with best of breed tech stack & a highly experienced team implementing sophisticated customer journeys.
- Will learn the business from the ground up & you will be working on all aspects of data driven marketing. This is not a pigeon hole role Identifying the right groups of customers & products that suit them one day, setting up campaigns another & analysing results on another.

**Requirements**:

- 2+ years working experience in analytics. Digital marketing experience would be a plus.
- Qualifications in Science, Mathematics, Engineering, Data Science, Data Analysis or similar fields required. Post graduate qualification in any of these fields is preferable.
- Client facing skills - confident to work directly with & present to client
- Teamwork - collaborate across cross functional team
- Solution driven - innovative thinking
- Detail orientated - this role requires high levels of accuracy & rigour
- Dynamic - comfortable working in different and rapidly changing environments, including operational tasks
- Analytical skills - experience in analysing data in Python or R and efficient in SQL and Excel
- Data visualization - ability to visualise data using PowerBI, Tableau or Excel to generate insights
- Data mining & machine learning - knowledge or experience in data cleansing, data validation and development of machine learning modelling for large datasets
- Experience in customer communication tools like Braze a plus

The company offers very competitive rates.

**Salary**: R500,000.00 - R600,000.00 per year

**Education**:

- Bachelors (required)

**Experience**:

- SQL, Python: 2 years (required)

Application Deadline: 2023/02/24

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