Business Partner: Digital Marketing

2 weeks ago

Centurion, South Africa iMasFinance Co-operative (Ltd) Full time

**Job Purpose**

**Job Outputs**

**Digital Marketing Planning**
- Develop and execute a comprehensive digital marketing strategy across all channels and business units.
- Manage and optimize the digital marketing budget.
- Integrate digital marketing into all business and departmental strategies.

**Public Relations Strategy**
- Develop and implement a public relations plan across all business units.
- Ensure timely execution of PR plans within approved budgets and achieve publicity through mass media channels.

**Digital Platform and Campaign Management**
- Oversee the design, development, and maintenance of internal and external digital platforms.
- Partner with stakeholders to implement necessary infrastructure projects.
- Manage social media content plans and ensure timely publication.
- Create and implement engaging digital and social media content.
- Drive monthly external newsletters in line with campaigns.
- Execute integrated digital campaigns to enhance brand awareness and generate leads.

**Digital Platform Monitoring and Reporting**
- Measure and analyze site traffic to optimize marketing plans and advertising.
- Collate and submit monthly reports on digital channel performance.

**Complaints and Policy Management**
- Implement social media and complaints management policies and SOPs.
- Oversee the management of social media complaints.
- Develop an automated complaints capturing, monitoring, and reporting system.

**People Management**
- Plan, schedule, coordinate, and supervise the activities of the team.
- Coach and develop employees to enhance knowledge and skills.
- Participate in performance and talent management initiatives.

**Qualifications**
- Bachelor's Degree: Marketing and Communications (Essential)
- Advanced Higher Certificate: Google Analytics (Essential)

**Experience**
- Digital Marketing: 6 years (Essential)
- Web Analytic Tools (Google Analytics): 6 years (Essential)
- Content Management Systems (CMS): 6 years (Essential)
- Customer Relationship Management: 2 years (Recommended)

**Competencies**
- Driver's License: Code EB; Articulated motor vehicle license
- Computer Literacy: Advanced proficiency in MS Word, MS PowerPoint, and Google Analytics
- Key Skills: Interpersonal, organizing, presentation, decision-making, planning, attention to detail, project management, persuasiveness, communication, facilitation, analytical, coping under pressure, conflict handling, problem solving, digital marketing platforms, digital optimization, content marketing, customer centricity.

**iMas Values**
- Trust: We act with honesty, transparency, respect, and dignity. We deliver on our promises and show empathy.
- Ownership: We are accountable, continuously improve, and are customer-obsessed. We empower ourselves and others.
- Innovation: We find creative solutions, embrace change, and improve processes sustainably. We learn from failures and move on quickly.
- Teamwork: We value each other’s contributions, support one another, and celebrate successes. We encourage collaboration and continuously lift workplace morale.

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