Digital Marketing Specialist

2 weeks ago


Centurion, Gauteng, South Africa Kontak Recruitment SA Full time
Doringkloof, Centurion, Gauteng - Marketing/Public Relations

Digital Marketing Specialist (JB2886)
Dooringkloof, Centurion (Hybrid working model, predominantly office based)
R R30 000 CTC per month

Benefits:
Provident Fund, Group Risk Benefits; optional Medical Aid

Duration:
Permanent

Application closing date: 30 March 2023

Company that offers business solutions specific to data, statistics and reporting requires the expertise of an experienced Digital Marketing Specialist.

The focus of the Marketing Specialist with be on SEO, SEM, SMM, digital advertising, paid advertising, ASO, PPC, remarketing, automation, content generation and management thereof, as well as a big focus on data analysis, reporting, lead management and conversion rates.


Minimum Requirements:

Completed Marketing/ marketing analytics related Degree
3 or more years relevant experience
Previous B2B and B2C experience (with a focus on B2B)
Previous CMS experience

Duties and responsibilities:

Increase brand awareness by devising effective and targeted marketing campaigns to maintain the brand with ambassador partnerships
Direct high-value marketing programs with consistent adherence to deadlines and budget constraints

Analyse and report on the performance of all digital marketing campaigns and assess data against set goals (ROI)
Identify trends and insights and optimise on spend and performance based on said insights
Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Conduct marketing research, leverage off of the Marketing teams expertise in order to create strategic content for marketing campaigns to maximise their effectiveness
Optimise social media on all platforms
Engage with target audiences and boost reach with strategic advert placements

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