Digital Franchise Lead

7 months ago

Cape Town, South Africa The Perfect Placements Full time

The Franchise Lead is responsible and accountable for the overall success of the creation and management of web properties and initiatives in order to diversify client portfolios. This position works closely with Senior Management to develop and execute a business strategy and provide regular reports on progress. Reporting to the Head of Franchise Management, the Franchise Lead oversees a high performing team, sets clear objectives and expectations, and has a ruthless focus on delivering on company OKR’s. The Franchise Lead approaches their role with a strategic mindset, uses data to make informed decisions, and works closely with other departments and supporting functions to move their plan forward.

**What you'll be working on**:

- Manage, and be responsible for the commercial success of multiple website properties;
- Work closely with the Head of Franchise Management to establish an annual business plan and roadmap to be reviewed and approved by Senior Management on a monthly/quarterly basis;
- Act as a Digital Product and Marketing expert providing guidance on strategic direction;
- Keep abreast of all search engine optimisation (SEO) trends as they occur;
- Establish and monitor in real-time an approved list of revenue-generating keywords for each client website and their competitors;
- Establish off-site authority building and ensures backlink health;
- Define, develop and prioritise a product roadmap, in alignment with OKR’s;
- Own and manage P&L and provide regular reports on progress to the executive team;
- Develop and manage an annual budget;
- Implement structure and manage an agile and flexible team that delivers optimal performance for each digital property;
- Oversee the development of content strategy with the content team;
- Set the priorities for the Franchise team;
- Ensure all central services processes and systems are adhered to;
- Lead other initiatives or programs as assigned.

**What you'll be bringing to your new role**:

- Bachelor’s degree in Business, Marketing or related fields;
- Full proficiency in English;
- 8+ years Digital Marketing experience;
- E-commerce Experience with a proven track record of growing revenue
- Ability to lead and inspire a high-performing team;
- Good understanding of Technical Search Engine Optimization (SEO) fundamentals;
- Strong understanding of CRO and UX principles;
- Strong analytic skills with the ability to analyze and interpret data and develop actionable insights;
- Strategic thinker, able to anticipate, think critically, evaluate, and act;
- Excellent communication skills with the ability to navigate effectively across different organizations and cultures;
- Experience in a startup work environment is considered an asset

**What’s in it for you**:

- Equipment you need to thrive in your role.
- State of the art offices and workspace.
- Enjoy our coffee bar, work area and events space, where you will find complimentary coffee, tea, breakfast, soft drinks and snacks, available for you.
- The opportunity to work within a diverse and supportive team, which currently represents over 20 languages across the globe
- Various career development programs and training.
- 20 days’ annual leave.
- Full benefits from day 1 for you - Medical Aid and Pension fund.
- Life insurance.

**Salary**:

- From R800 000 per year depending on experience and qualifications

If the above excites you, please submit a professional head and shoulders picture along with your updated CV

**Salary**: From R800,000.00 per year

**Education**:

- Bachelors (required)

**Experience**:

- digital marketing: 8 years (required)
- SEO tools: 5 years (required)
- ecommerce: 5 years (required)

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