Group Brand Manager

2 days ago


Johannesburg, South Africa Ultra Personnel Full time

Matric is essential
NQF Level 7 or 3 year Degree / Advanced Diploma
Brand Management experience
Code B Motor vehicle license
Website and marketing analytics tools
MS Excel + MS PowerPoint

**Empowerment -** Exchange knowledge, provide resources, share information and hold each other accountable
Editing and proofreading skills, with eye for detail
The Group Brand Manager works closely with the Group Marketing team to develop and implement marketing strategies and plans, and co-ordinate project activities
The Group Brand Manager provides support in creating and flighting marketing assets and materials, proposals and presentation tools and helps with research efforts as well as customer support - identifying marketing trends and opportunities for growth. Manages the execution of sponsorships and conferences

**Brand Management**:
Develop an **insight driven strategic external marketing strategy and plan** that reflects the longer-term objectives and priorities
Act as the **traditional and** **digital marketing expert**
Assist Group Marketing Team in managing integrated marketing campaigns across tactics
Support the development and flighting of marketing materials
Plan, design, and develop impactful presentations for internal and external use
Collaborate with legal and compliance teams
Contribute to Monthly Marketing Presentation by providing overall monthly and campaign-level reporting of marketing KPI performance vs. goals.
**Customer Engagement all customer related initiatives**

**Branches**:
Support branches with any communication requirements as with customer engagement

**Digital Marketing**:
Develop and execute digital marketing plans and the digital content calendar
Manage various platforms Hubspot, media monitoring, data studio etc
Manage website design and development
Plan and coordinate social media presence on external channels
Help to identify marketing trends and key opportunities for innovation, providing recommendations for future marketing initiatives

**Support marketing analytics and insights for Group Marketing innovation**:
Help to identify marketing trends and key opportunities for innovation, providing recommendations for future marketing initiatives
Research and implement tools and strategy to translate raw data into valuable business insights, developing the right strategy for effective data analysis and reporting
Initiate, manage and co-ordinate SEO campaigns to increase website traffic
Lead the optimisation of conversion paths and lead generation

**Departmental performance and personal effectiveness**:
Share learnings and best practice with the Marketing Team and ensure that commonalities are captured
Contribute to Group Marketing effectiveness by identifying short-term and long-term issues that must be addressed
Cross functional alignment and collaboration with all departments to ensure marketing plans and outputs are aligned to their objectives and priorities.
Manage personal effectiveness - Complete Individual Development Plan, attend learning and development courses and participate in peer and team learning initiatives.

**Stakeholder Relations**:
Stakeholder mapping: Identify key stakeholders and optimise relationships.
Maintain visibility and accessibility to all key stakeholders, working in close collaboration to gain alignment and support

**Governance, Compliance and Risk Management**:
Comply with statutory regulations, organisational standards, policies and procedures. Report non-compliance and implement corrective actions to ensure compliance.
Contribute to the development and continuous improvement of organisational standards, policies and procedures within span of control and monitor implementation to ensure full compliance.


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