Brand Marketing and Trade Execution Manager

2 weeks ago

East Rand, South Africa Unique Personnel Full time

**Job Number**
- 68776

**Job Type**
- Permanent

**Job Title**
- Brand Marketing and Trade Execution Manager Marketing

**Computer Skills**
- Ms Office

**Industry**
- Food and Beverage

**City**
- Ekurhuleni (East Rand)

**Province**
- Gauteng

**Job Purpose**
- The purpose of this role is to manage the Brand Marketing and Trade Execution initiatives for the company brand nationally to efficiently and effectively ensure a consistent and brand aligned customer and consumer experience.
- This includes both formal and informal trading environments for both the top end and bottom ends of the market across different income segments.

**Key Accountabilities and Outputs**

**General**
- Brand custodianship - own the brand in its entirety Live and breathe the company brand daily.
- Tell the story - develop relevant presentations and information updates for Exco, Sales and the broader organisation as required**Strategic Deliverables**
- Brand planning - develop the annual brand plan for company including the framework for growth
- Brand positioning - develop a clear, differentiated and ownable positioning territory for company that sets it apart from its competitors as well as company local heroes. Must challenge the market leader
- New product development - develop a rolling 12-24-month innovation funnel.
- Manage the NPD process from ideation and development through to launch and instore execution.
- Insight management - manage research from brief to execution and analysis thereof. Continually look for key consumer and trader insights that will unlock growth for company

**Operational Deliverables**
- Budget management - plan and manage the allocated marketing budget on a monthly and annualised basis and always be on top of the numbers (CE’s through to payment)
- Above-the-line advertising - campaign development and management from brief through to execution including digital & social media
- Social media - manage the monthly content calendar as well as the “always on” strategy including relevant content creation and community management across the various social media platforms
- Below-the-line - tactical campaign development and management from brief through to execution. This includes trade campaigns to support channel and sales initiatives as required.
- Point of sale material - manage process from artwork initiation and supplier management through to final delivery in regions
- Store signage - manage all signage requests from brief through to store execution
- Cooler branding & monitoring - work with national asset manager to ensure cooler branding looks optimal and placement of coolers is executed with sales per annual budget allocation operational Deliverables
- Budget management - plan and manage the allocated marketing budget on a monthly and annualised basis and always be on top of the numbers (CE’s through to payment)
- Above-the-line advertising - campaign development and management from brief through to execution including digital & social media
- Social media - manage the monthly content calendar as well as the “always on” strategy including relevant content creation and community management across the various social media platforms Below-the-line - tactical campaign development and management from brief through to execution. This includes trade campaigns to support channel and sales initiatives as required.
- Point of sale material - manage process from artwork initiation and supplier management through to final delivery in regions
- Store signage - manage all signage requests from brief through to store execution
- Cooler branding & monitoring - work with national asset manager to ensure cooler branding looks optimal and placement of coolers is executed with sales per annual budget allocation

**Manage Trade Execution Activities**
- Work closely with Sales and Key Account teams to ensure alignment and capitalise on growth opportunities
- Ensure company receives its fair share of broadsheet activity - monitor monthly
- Regularly check PIES is executed correctly in the trade on company
- Contribute to strategic direction on trade investment and execution by pack and channel
- Ensure the creation of appropriate point of sale material that aligns to pack and channel strategies
- Contribute to defining guidelines around appropriate in-trade promotional activities
- Help develop the look of success for in-trade execution guardrails by pack and channel
- Manage general and account specific campaign

**Manage Marketing Buying**
- Ensure that the relevant guidelines and controls are in place
- Work closely with procurement to optimise expenditure
- Manage buying to ensure alignment with requirements

**Contribute Towards Business Development**
- Support with and collaborate on the implementation of Business Development initiatives
- Interpret sales and customer analytics and provide relevant sales and customer insights updates
- Ensure product knowledge of the full portfolio across the organ

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