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Product Marketing Manager

4 weeks ago

Umhlanga, South Africa iKhokha Full time

**Company Description**
iKhokha is one of the fastest-growing fintech companies in Africa. As you'd expect, our pace is fast-moving and ever-changing. We like it that way.
Our office is a high performance environment where we thrive on pushing each other to challenge the status quo. If that doesn’t appeal to you, you probably shouldn’t work here.

Embrace the pulse of innovation at iKhokha as we seek a trailblazing Product Marketing Manager to launch our cutting-edge fintech products into the spotlight.

Picture yourself at the intersection of strategy and creativity, where market insights are the compass guiding our exponential growth.

Are you ready to navigate the currents of fintech technology and shape the future with us?

**So, what will you do?**

You will play a pivotal role responsible for driving the success of iKhokha’s products by creating and implementing strategic marketing plans. You will need to combine a deep understanding of each product, target audience, competitor landscape and market trends to maximize product adoption, growth, and profitability.

**In addition to the above, you will**:

- Develop a comprehensive understanding of the product's features, benefits, and unique selling points.
- Align product strategies with the company's overall goals.
- Develop and execute go-to-market plans for new product launches, distribution, promotion, and sales strategies.
- Conduct market research to identify industry trends and customer needs.
- Utilize data-driven insights to inform product positioning and marketing strategies.
- Keep a close watch on competitors, their products, and their marketing strategies.
- Identify opportunities and threats to the product's success.
- Define and segment target customer groups for products.
- Align and confirm buyer personas to understand their pain points, preferences, and behaviours.
- Research segments to understand behaviours and pain points to solve.
- Craft compelling product messaging and positioning that resonates with the target audience.
- Ensure consistent and effective communication across all marketing channels.
- Monitor and analyze the performance of marketing campaigns, using key performance indicators (KPIs) and metrics.
- Adjust strategies as needed to achieve desired results.

**Qualifications**
Completed Matric / Marketing related education

**Deal Breakers**:
At least 4 to 6 years of Marketing Management experience with the below:

- Proven experience in product marketing, with a track record of successful product launches.
- Strong analytical and data-driven decision-making skills.
- Excellent communication and writing skills.
- Familiarity with marketing tools and software (e.g., CRM, analytics, SEO tools).
- Creative and strategic thinking abilities.
- Strong project management skills with the ability to handle multiple projects simultaneously.

**Any relevant experience with the below would make you a front runner for the role**:

- A passion for staying up-to-date with industry trends and technology.
- SaaS experience advantageous
- Strategic mindset to understand how product fits into the suite of products
- Analytical to assess post campaign results and draw insights
- Collaboration across various teams (Marketing and product)
- Sales enablement

**Additional Information** Perks of joining the Tribe?**
- Work in a high-growth company with tangible results you're accountable for.
- Enjoy hybrid, remote, and in office work models.
- Competitive remuneration and benefits, including Medical Aid and Group Risk scheme contributions.
- Be guided by visionary leadership.
- Seize the opportunity for study leave.
- Access to on-demand learning and development.
- Experience a friendly, collaborative culture with a team of all-round-lekker humans (it’s true, we surveyed our Employees and they told us so).
- If you find yourself at HQ, coffee on tap and a selection of hot beverages provided by our very own onsite Barista.