Product Marketing Specialist: Jet

6 days ago

Kempton Park, South Africa The Foschini Group Full time

**Job ID**:13471**Position Type**:Full-Time**Job Function**:Marketing & Communications**Workplace Type**:
**Division**:Jet Division**Province**:Gauteng**Location**:Johannesburg East**Suburb**:Isando (Kempton Park)Position Description:
**Product Marketing Specialist: Jet**

**Isando**
**Permanent**

**The opportunity**:
Are you passionate about our brands and do you want to join a leading retailer?

We are looking for high energy and confident team members, who will help create positive energy and excitement around our brand and products.

TFG’s mission is to be the leading fashion lifestyle retailer in Africa whilst growing its international footprint by providing innovative products, creative customer experiences and by leveraging its portfolio of diverse brands to differentiate its offering.

The **Product Marketing Specialist **will manage all elements of campaigns execution - from the brief to production as well as the final execution of all marketing elements.

Within each campaign that they manage, they need to ensure all campaigns are executed within budget and on time.

This role oversees the cellular portfolios as well. Strong relationship management skills and financial management of income is key to success.

**Responsibilities**:

- Execution of the marketing strategy in line with published marketing calendar.
- In line with pricing and product strategies
- Ensure consistent interpretation of brand objectives and strategies amongst key internal and external partners
- Good financial acumen:

- Manage execution of duties within the allocated budget
- Identify better, more cost-effective ways of executing tasks at hand
- Manage income with cellular networks
- Process drive for effective execution of duties
- Ensure effective use of mediums for communication at optimal pricing
- Customer centricity is key to executing campaign aligned to building the brand
- Excellent relationship management skills across multi layered internal and external partners
- Build strong partnerships with agencies and suppliers and ensure they are thoroughly immersed in the market, product categories, and the brand
- Reporting and analysis on effectiveness of marketing campaigns
- relative to competitors and identifying corrective actions
- Project management skills key to managing multiple campaigns at the same time
- Manage multiple partners briefs and executions, timelines/ deadlines, elements, budgets
- Stay abreast of newness in the marketing space to ensure we stay relevant in the market
- Closely monitor competitor activity to identify which of our strengths we can exploit and weaknesses we should be avoiding
- Able to manage activations and events in line with brief and brand identity
- Travel is required

**Requirements**:

- A relevant tertiary qualification
- Minimum 3-4 years working experience at a management level, incl. people / team management.
- Minimum 5 years relevant product & brand experience is essential
- Proven track record and ability to market a brand by demonstrating innovative and creative thinking within this area.
- Ability to persuade and influence both internal and external stakeholders
- Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving
- Experience in campaign shoots, fashion production and creative directing desirable
- Strong written and verbal communication at all levels of organisation
- Proven leadership and people management ability
- Strong organizational skills will be needed to manage the multiple outputs across multiple internal and external teams
- Analysis and reporting on marketing activities is key to determining future initiatives we undertake
- Travel is required to attend shoots and agency interactions.
- Proactive problem solver

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