Content Creator/brand Manager

2 weeks ago

Gauteng, South Africa Afrizan People Intelligence (Pty)Ltd Full time

Content Creator/Marketing Manager
Location JHB, Gauteng

Duties and Responsibilities:
Innovating, ideating, planning, executing, and managing robust branding strategies, project lifecycles, and initiatives that translate into impactful communication based on a solid understanding of consumer insight, audience relevancy, and a deep knowledge of audience culture, needs, and trends relating to
- Core Individual & Sharing Meals
- Breakfast
- Snacking
- Develop holistic marketing brand strategies to secure growth and to position brands appropriately within a 3-5-year calendar focus.
Collaborating with internal and external stakeholders across organizations to implement sector plans which include
- New product launches
- Pricing
- Local store marketing
- National in-store training
- Financial analytics
Ensuring brand survival through remaining constantly aware of consumer behavior changes

Executing critical thinking while analyzing and interpreting financial analytics, quantitative and qualitative research reports, and market intelligence and integrating knowledge gained into new and existing planning, product positioning, and strategic development.

Monitoring and tracking Brand Health Performance in conjunction with the consumer insights team and understanding the implications of measures and needs to be changed to correct courses.
Employing an ingrained understanding of media and media analytics into the creative execution of public relations initiatives, and advertising campaigns (TV, radio, out-of-home, African Language Stations, Digital, and Social activations).

Tertiary degree level qualification, with a major in marketing or business-related discipline, preferred. Postgraduate qualification preferred.

Min 5+ years of business experience, with a minimum of 2 years of brand management experience
Team leadership responsibility in a Consumer Products Company, preferably R1bn+ in size; Retail, service, and/or multi-outlet industry highly regarded.

Experience in corporate and/or strategic planning, branding, advertising, sales promotion, product development, pricing, market research, excellent communication, and influencing skills
High work ethic with the ability to work under pressure and overcome adversity.

brandingstrategies#projectlifecycles#audiencrelevancy#marketingstrategies# brandsurvival # advertising campaigns #consumerbehavior

Application Unsuccessful disclaimer

Pay: R800,000.00 - R900,000.00 per year

Ability to commute/relocate:

- Gauteng, Gauteng: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Do you come from the FMCG Industry?

**Education**:

- Bachelors (required)

Application Deadline: 2023/04/22

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