Brand Reputation Manager

1 week ago

Gauteng, South Africa Afrizan People Intelligence (Pty)Ltd Full time

Build brand reputation and trust proactively through media and other stakeholder engagement by telling our story relating to Brand, Purpose and Consumer engagement in a manner that positively builds and protects our client’s reputation across Africa.

**Strategize and Drive Proactive Reputation PR 60%**

Managing agency partners to enable the delivery of the strategy and secure mass positive coverage for the brand.

Build partnerships and dialogue with media, industry, and external stakeholders by telling distinctive stories to build credibility for the brand.

Produce effective and high-quality written content for distribution to key stakeholders.

Collaborate with functions across the business by proactively identifying relevant news, events, initiatives, and opportunities for the brand.

**Reactive Reputation Management 30%**

Monitor industry, media and social channels for brand reputation issues and crises on a proactive level by identifying potential issues for the brand and business as well as developing mitigating strategies.

Manage media crises and issues.

Work cross-functionally to proactively manage reputational risk and develop response strategies for both traditional and social media.

Support Franchise partners and the broader business to manage issues and crises as the media relations lead to preserving the brand’s reputation.

**Drive Sector PR Support**

Steer and drive strategic direction with Brand Managers in building PR-led campaigns for calendar activity to build cultural relevance for the brand.

**Support the Marketing Team with PR recommendations and integrated ideas for the Marketing Calendar to drive media coverage and social media buzz.**

Ability to think strategically, creatively and innovatively and lead a team to execute ideas.

Existing media skills an advantage.

Excellent communication skills both verbal and written.

Excellent writing & storytelling skills with attention to detail.

A collaborative team player.

Must be able to prioritize issues and opportunities.

Ability to influence and strong negotiation skills.

Strong problem-solving skills.

Effective listening skills.

**Experience and Qualifications**:
5+ years PR experience (corporate communications/public affairs), a minimum of 2 years in corporate would be advantageous.

Existing media skills an advantage.

Bachelor’s degree: Communications-related Diploma or Bachelor of Arts in Communications/Marketing, preferably with an Honors degree or equivalent.

**EE Disclaimer**

Kindly note that all positions will be filled in accordance with the company's Employment Equity plan. We also encourage people with disabilities to apply.

**Application Unsuccessful disclaimer**

Pay: R727,000.00 - R908,000.00 per year

Application Deadline: 2023/04/30

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