General Manager Marketing

2 days ago


Midrand, South Africa MiWay Full time

Who are we?

This is an exciting career opportunity for an experienced marketer to develop, manage and execute integrated marketing and communications plans and projects. The role will work closely with Head of Marketing and Head of Online to formulate growth strategies and campaigns for the MiWay brand and Inbound channel.
We are looking for someone with a strategic mindset and operational hands-on approach; a collaborative yet independent individual who will manage a cross functional team of marketing, communications, and external service providers to implement plans. What will make you successful in this role?

**Responsibilities**:
Work with Head of Marketing (HOM) and Head of Online (HOO) in the development and execution of the overall marketing, communications, digital and advertising strategy.
Lead external and internal brand communications strategies and ensure seamless integration and synergy of all marketing, digital and brand communications activities.
Drive and manage the conceptualisation and production of advertising and product marketing campaigns.
Work with creative agency to generate relevant creative campaigns and content for all media platforms.
Work with HOO and the Digital team in supporting content creation and digital marketing campaigns.
Oversee marketing delivery for Personal Lines, Business Insurance, Broker, and Alternative distribution.
Oversee the delivery of all internal and external communications campaigns.
Work closely with marketing team on the delivery of events and sponsorship activities.
Oversee delivery customer centric communications plans and direct marketing campaigns.
Maintain strong relationships with agency partners, providing written briefs and debriefs, including management of all ATL and BTL projects.
Work with HOM on forecasting, expense planning, reporting and management of the marketing budget and campaigns in line with approved growth plans and budgets.
Analyse key metrics to measure ROI and KPIs for the overall marketing delivery.
Assist with any other marketing projects and deliverables as assigned by HOM / HOO.

**Qualifications and Experience**:
Qualification and experience in Marketing, Communications, Digital technologies, or similar relevant field.
At least 4 years’ experience as a senior marketing manager or in a similar role.

**Knowledge and Skills**:
Critical thinker and problem-solving skills.
Strong negotiating skills.
Knowledge and experience in developing and implementing marketing and communications strategies.
Strong MS Excel, MS Word and MS PowerPoint skills.
Familiarity with creative formats on all platforms including TV, OOH, Radio and Digital.
Ability to create and execute impactful marketing campaigns both ATL and Online
In-depth knowledge of all marketing channels and the ability to understand the cross-channel impact of each. Personal Attributes Organisational savvy - Contributing through others Decision quality - Contributing through others Plans and aligns - Contributing through others Optimises work processes - Contributing through others Build a successful career with us

We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future - your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its four business clusters - Sanlam Life and Savings, Sanlam Investment Group, Sanlam Emerging Markets, Santam, as well as MiWay and the Group Office - the group provides many opportunities for growth and development. Core Competencies Cultivates innovation - Contributing through others Customer focus - Contributing through others Drives results - Contributing through others Collaborates - Contributing through others Being resilient - Contributing through others Turnaround time
At MiWay we believe in cultivating a positive and dynamic working environment that gives you freedom and opportunity to succeed. MiWay is committed to transformation and embracing diversity. This is what drives us to achieve a multicultural workplace with employment equity as a key goal to create an inclusive workforce, reflective of the demographics of our society.



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