Marketing Manager

20 hours ago


Midrand, South Africa Hexing Electrical SA (Pty) Ltd Full time

**Job Objective**:
As aMarketing Manager, you will be responsible for researching new marketing opportunities for the company. This will involve using primary and secondary research tactics to determine target audience behaviours, such as their interests, dislikes, and personality and considering how they could affect the company’s marketing strategy.

Through research, the Marketing Manager will need to find out where a target audience finds their products and services and how they move through the sales funnel. Marketing Managers also use research to stay up to date on current industry trends and keep track of top performing competitors.

**Responsibilities**:
Gather and analyse information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.

Conduct market research, competitor analysis, and strategic planning to assess and ensure the sale and profitability of products.

Participate in promoting the brand through social media, SEO, PR, influencers, industrial website collaboration, and advertisements (Google, Facebook, LinkedIn, TV & radio).

Organize internal and external publicity activities to increase brand exposure and generate leads through exhibitions, webinars, forums, road shows and other industry-related events.

Analyze data to evaluate and optimize the performance of the branding, advertising and promotional campaigns, recapping all marketing channels with the monthly and quarterly reports.

Advise and allocate the marketing budget spend throughout the marketing calendar & implementation plan.

Coordinate marketing strategies with the sales, marketing agency, headquarter and other regional departments.

**Job Requirements**:
**1. **Educational Background**

Bachelor’s Degree in Marketing, Advertising, Branding, Business Administration and/or other related fields.

**2. **Work Experience**

Have more than 5 years of marketing experience; strategic planning and team management experience in the solar industry are preferred.

Proficiency in the operation of marketing platforms or software such as social media (Facebook, Instagram, LinkedIn, Twitter, YouTube), Google Analytics, WordPress, SEMrush, Advertisement (Google, Facebook, LinkedIn) etc.

Excellent creative design ability and familiar with basic design software such as Photoshop, Canvas, Illustrator, Figma, Adobe Premiere Pro etc

Excellent English capabilities in content planning and copywriting.

Exceptional analytical and problem-solving skills, and superb leadership, communication and collaboration capabilities.

**3. **Knowledge and skills required**

Prospecting Skills

Teamwork

Planning

People Skills

Initiative

Customer Focus

Emphasize Excellence

Manage Multiple Projects

Attention to Detail

**4. **Professional Qualities**

High level of energy and motivation

Think critically about issues that arise in the workplace

Maintain an optimistic outlook on challenges ahead

Maintain focus while being able to multi-task

**5. **Working Environment / Conditions**

Sales and electrical environment

Ability to commute/relocate:

- Midrand, Gauteng: Reliably commute or planning to relocate before starting work (required)


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