Social Media

2 weeks ago


Johannesburg, South Africa Staff Solutions Full time

**Gauteng**, JHB - Eastern Suburbs**

**Negotiable - Negotiable Monthly Cost To Company (Market related)**

**JOB ALERT**
**An opportunity has arisen with our client in the automotive sector for a Social Medial & Online Reputations Management Specialist to be based at their operations in Elandsfontein, Gauteng.**

**Duties**:
**Social Media Marketing**:
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- **Extensive experience working with Facebook, Instagram, LinkedIn, Twitter, and YouTube**
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- **Creation, implementation and scheduling of content calendars across social channels, namely Facebook, Instagram and LinkedIn**
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- **Oversee the development of creative/assets and copywriting for social channels**
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- **Facebook Page management of various brands**
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- **In-depth knowledge of Facebook Business/Ads Manager**
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- **Set up, manage, and optimise paid media campaigns across various social channels, namely Facebook and LinkedIn, and drive results using paid media on these channels**
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- **Optimise and manage Facebook Chatbots**
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- **Create specific strategies and objectives, help formulate and execute plans, manage the implementation thereof and report on objectives and ROI**
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- **Assist with analysing data from the various platforms, providing feedback and ensuring the implementation of any new strategies**
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- **Extensive knowledge in digital and social analytics**
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- **Manage Social Media Interactions and Leads via the CRM platform**
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- **Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, and social advertising campaigns**
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- **Identify emerging social and digital trends and communicate this with the rest of the team**
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- **Collaborate with Digital Marketing Manager and other teams, like marketing, sales, and customer service**
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- **Copywriting (would be an advantage)**
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- **Content Marketing (would be an advantage)**
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**Community Management**:
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- **Daily monitoring and community management of multiple social media accounts**
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- **Provide Social Customer Service by responding to queries, complaints/compliments in a professional and timeous manner on social media and online platforms, namely Facebook, Google, HelloPeter and other platforms**
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- **Manage reporting so to analyse the data from the various platforms, and provide feedback to the Digital Marketing Manager**
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**Online Reputation Management**:
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- **Actively monitors mentions of the brands on social media and other digital platforms**
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- **Proactively engages on such platforms and assists in building positive brand perception and reputation**
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- **Custodian of ORM tools and creates and manages reporting using such tools**
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- **Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate**
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- **Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews**
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- **Implement ongoing education to key stakeholders to remain highly effective**
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- **Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management**
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- **Perform competitor reviews and share with appropriate management**
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- **Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximize results**
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- **Spotting opportunities to generate positive social media coverage and managing social media at events and initiatives**
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- **Social Media listening & Online Reputation Management as well as generating and presenting actionable insights to maintain a positive sentiment for the brand**
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- **Reaching out to dissatisfied customers is an important procedure to control negative reviews**
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- **Focusing on forums, tweets, images, or publishing positive reviews is also the responsibility of a reputation manager**
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**Digital Marketing**:
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- **Assists the marketing team in all other functions as required**
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- **The incumbent will support the Marketing team with research, analysis and designing for social media campaigns within the Company**
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**Technical Expectations**:
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- **Facebook Page, Creator Studio and Facebook Business/Ads Manager**
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- **LinkedIn Page and LinkedIn Campaign Manager**
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- **Instagram Pages and Business/Ads Manager**
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- **Twitter campaign analytics**
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- **Instagram campaign analytics**
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- **Twitter Analytics Report**
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- **Facebook Analytics Report**
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- **Instagram Analytics Report**
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- **YouTube channel Analytics Report**
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- **LinkedIn Analytics**
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- **Twitter Comparison**
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- **Facebook Comparison**
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- **Instagram Comparison**
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- **YouTube channel Comparison**
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- **Facebook Ads Insights**



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