Advertising & Promotions Specialist

2 weeks ago

Cape Town, South Africa Engen Full time

**Who You Are**:

- You are dynamic thinker with a high aptitude for learning
- You have built credibility within your organization and amongst your peers
- You are an expert at implementation advertising & promotions projects
- You have excellent communication and negotiation skills
- You have a reputation for being insightful and operating with integrity
- You are flexible to travel

**What You Have Done Before**:

- NQF Level 6 (Diploma or Degree in Marketing/ Communications/ Advertising)
- Postgrad qualification in Marketing (Advantageous)
- Project Management Diploma (Advantageous)
- 5 years’ experience in Advertising Promotions
- Project Management experience
- Experience in drafting Social Media strategy
- Experience in customer loyalty and marketing

**Exciting Challenges You Might Face**:

- Immerse yourself in various aspects of the organisation
- Influencing the strategic direction of Engen convenience business
- Operate effectively within a team environment in an ever-changing, dynamic and agile business

**What Will You Be Doing**:
**A&P MARKETING AND DIGITAL STRATEGY**
- Assist in the development of a national, regional and local A&P marketing and digital strategy, tactics, calendar and promotions suite to achieve growth targets
- Align planning and execution of activities with overall Engen Corporate Strategy and Communication division activities and other divisions through regular and timely input into the overall Engen Integrated Communication calendar to contribute to clear visibility of all planned Engen activity in order to maximise overall investments and protect and enhance the Engen brand

**AGENCY MANAGEMENT**
- Manage advertising, media and distribution agency processes and systems effectively through effective project management systems to ensure agile, relevant and effective marketing efforts

**ADVERTISING CAMPAIGNS**
- Gather and organise information to plan adverting campaigns and develop post campaign analytics and ROI calculations for promotional activity to ensure cost effectiveness in promotional activity
- Produce monthly reports on effectiveness of marketing programmes against planned objectives

**DEALER & CUSTOMER INCENTIVE PROGRAMMES**
- Manage dealer and customer incentive programmes to drive retail fuel and convenience growth

**Location**:

- Cape Town

**Salary Band**:

- EL

**Job Advert Closing Date**: All job adverts close five days after date posted

**Engen’s approved Employment Equity plans and targets will be considered as part of the recruitment process.**

**Important Information**:

- The appointment will be made in line with Engen's Employment Equity Strategy.
- Engen reserves the right not to make an appointment.

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