Social Media Marketing Specialist
6 months ago
**Social Media Marketing Specialist**
**Job description**
Key purpose of this role is to continuously drive positive reputation of the brand by creating relevant and credible stories and content that can be shared via different platforms, media channels and influencers (Facebook, Instagram, Pinterest, You Tube, Twitter, TikTok and more)
Responsible for creating, driving, and delivering all social media marketing content initiatives to ensure customer engagement, brand consistency and awareness across all digital mediums.
**Requirements**:
- Must travel to office in Greenpoint, Cape Town: Monday - Friday
- Matric
- Related tertiary qualification in digital marketing
- Minimum 5 years of social media experience
- Experience in executing social media initiatives
- Experience in Video-editing as well as digital design
- Excellent understanding of the social media marketing
- Excellent verbal, written and presentation skills and attention to detail
- Competency of industry systems and tools on Social Media Platforms, (Facebook, Instagram, Pinterest) and Google Analytics.
**Skills**:
- Ability to perform under pressure
- Positive attitude, solid people skills and a team player approach
- A passion for constant learning and improvement
- Proactive, with strong initiative
- Content optimization
- Strong conceptual and writing skills with a comprehensive knowledge of the digital landscape
- Hands on experience with Video editing & Digital Design
**Responsibilities**:
- Creation, conception and presentation of social media strategy and integrated marketing campaigns
- Interpret and roll-out strategy and creative concepts
- Develop fresh creative ideas in line with social media and content trends
- Review reporting and deliver insights and recommendations
Ability to commute/relocate:
- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)
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