Expert Marketing Manager OTC

3 weeks ago

Johannesburg, South Africa Haleon Full time

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

As the Expert Marketing Manager, you will be responsible for the development and deployment LOC Expert Marketing Health Care Professional Strategy including Where To Play, How To Win and Expert Healthcare Professional Activation Plans for priority brands in collaboration with BU Expert Marketing, LOC Marketing, Omni-CH, Media, CBIA, Medical and Comex (where relevant) teams.

Setting high performance standards with a growth mindset, your role will be crucial to improve Key Expert Brand Performance Measures: Average Weekly Recommendation (AWR), Share of Recommendation (SOR) and Brand Recommended Most Often (BRMO). The role involves being the ambassador to drive the recognition of value add of Expert Marketing in LOC level and deliver our overall company goals consistently demonstrating 3 key behaviours of Haleon
- Keep it human, Do what matters most and Go beyond.

Key responsibilities
- Expert Strategy and Planning_
- _ Owns, develops, and deploys the LOC Expert Marketing Strategy for related brands and categories in line with BU and Global Expert Programme._
- _ Provides market input for expert strategy and plans, develops, and represents LOC during BU/ global market visits._
- A&P Management and Brand Activation:_
- _ Owns A&P Management in line with brand objectives, ensures strong ROI and sufficiency of spent in every activity._
- _ Leads the adoption/adaptation of relevant content and manages the approval process for a set of priority brands to achieve expert targets._
- _ Builds brand cycle plans and collaborates with Omni-CH Activation Lead to transform plans into consistent expert journeys via multiple channels._
- _ Owns the creation of Digital, Media and Social Media assets for both Halo and Hero campaigns._
- _ Leads the launch of key innovation on expert channel following BU Expert Marketing guidance._
- Market Analysis, Expert Data and Insights:_
- _ Identifies Expert insight gaps for a set of Priority Brands and develops action plans to address these gaps._
- HHP and Digital Enhancement:_
- _ Collaborates with Omni-CH Activation Lead and Media teams to build the digital ecosystem per priority brands in line with brand objectives._
- HCP and HCO Partnership:_
- _ Develops strong networking with Key External Experts (KEEs) / HCOs (associations, societies, universities etc.) and collaborates with them for marketing activities leading speaker advocacy._
- _ Participates on Conferences and Congresses on exhibition stand and leads the implementation of scientific programmes, organises conferences, workshops, webinars for HCPs to drive trust and equity._
- Drive performance with FF team:_
- _ Collaborates with BU SFE and LOC Medical and Training teams to support creation and planning of training material for LOC Expert Field Force._
- _ Engages & energizes field team (F2F and Remote) on the Expert strategy and cycle plans for a set of Priority Brands across the market._
- _ Supports FF teams for L&L activations._
- Compliance and Security:_
- _ Maintains compliance with relevant regulations and industry standards._

Qualifications and skills

Essential
- Bachelor’s degree in marketing, Health Science, or related discipline.
- 5 years business experience with 3+years’ experience in Marketing including HCP and/or Medical Marketing preferably with different market operations experience.
- Experience in digital marketing is a plus.
- Brand/product marketing experience, from developing brand strategy to implementing marketing & sales programs with evidence of performance, ideally for an HCP audience.
- Ability to understand science and work with medical and R&D to co-create, understand, and communicate (verbal and written) scientific information to both professional and commercial audiences.
- Significant experience in developing differentiated content by working with insights and creative healthcare agencies and adapting this content across multiple markets and channels-such as eSales aids, journals, conferences, and digital platform

  • Head of OTC Marketing

    3 months ago

    Johannesburg, South Africa Aspen Pharma Group Full time

    **COMPANY DESCRIPTION** We are a global specialty and branded pharmaceutical company, improving the health of patients across the world through our high quality and affordable medicines. Active at every stage of the value chain, we are uniquely diversi?ed by geography, product and manufacturing capability. Aspen is a dynamic organisation built on...

  • Marketing Executive

    3 weeks ago

    Johannesburg, Gauteng, South Africa PRR Recruitment Services Full time

    We are seeking a highly skilled Brand Manager- RX/OTC to join our team at PRR Recruitment Services. The ideal candidate will have a strong background in marketing and a deep understanding of the pharmaceutical industry.Key Responsibilities:Develop and implement effective marketing strategies for RX and OTC brands to healthcare professionals.Collaborate with...

  • Brand Manager

    3 weeks ago

    Johannesburg, Gauteng, South Africa PRR Recruitment Services Full time

    We are seeking a highly skilled Brand Manager- RX/OTC to join our team at PRR Recruitment Services. The ideal candidate will have a strong background in marketing and a deep understanding of the pharmaceutical industry.Key Responsibilities:Develop and implement effective marketing strategies for RX and OTC brands to healthcare professionals.Collaborate with...

  • Brand Manager- Rx/otc

    3 months ago

    Johannesburg, South Africa PRR Recruitment Services Full time

    Vacancy Alert!! Parktown Johannesburg Well known pharmaceutical company is looking for a Brand Manager - RX/OTC to join their team **Requirements**: - 3 Year degree (Medical or Medically related/ Sciences/ Marketing) - 3 - 5 years’ experience in marketing Over the Counter (OTC) and RX brands to Health Care Professionals. - Experience in new product...

  • Brand Manager- RX/OTC

    4 months ago

    Johannesburg, South Africa PRR Recruitment Services Full time

    Vacancy Alert!!Parktown JohannesburgWell known pharmaceutical company is looking for a Brand Manager- RX/OTC to join their teamRequirements*3 Year degree (Medical or Medically related/ Sciences/ Marketing)*3 - 5 years’ experience in marketing Over the Counter (OTC) and RX brands to Health Care Professionals.*Experience in new product launches is...

  • Brand Manager RX/OTC Position

    2 days ago

    Johannesburg, Gauteng, South Africa PRR Recruitment Services Full time

    Job Title: Brand Manager- RX/OTCVacancy AlertParktown JohannesburgWell-known pharmaceutical company is seeking a Brand Manager- RX/OTC to lead marketing efforts for prescription and over-the-counter medications.Requirements:3-year degree in Medical or Medically related/ Sciences/ Marketing3-5 years' experience in marketing Over the Counter (OTC) and RX...

  • Product Manager

    4 months ago

    Johannesburg, South Africa MNA Recruitment Full time

    A global pharmaceutical is seeking a Product Manager for their OTC and Front Shop portfolio (the of their top leading products) to contribute to the strategy development for the product portfolio **Duties**: - Develop and implement promotion activities according to marketing plan and sales cycle, to meet sales target and increase market share - Development...

  • Brand Manager

    1 month ago

    Johannesburg, South Africa Ultra Personnel Full time

    QUALIFICATION & EXPERIENCE Relevant Post matric Marketing/Health Science qualificationMinimum of 5 - 6 years Brand Management experience in the pharmaceutical sector is requiredBrand Management experience in OTC portfolio is essential (this is not negotiable) Brand Management experience in Pain portfolio is an advantage Applicable industry knowledgeFinancial...

  • Brand Manager

    1 month ago

    Johannesburg, South Africa Adzuna ZA B C2 Full time

    QUALIFICATION & EXPERIENCERelevant Post matric Marketing/Health Science qualificationMinimum of 5 - 6 years Brand Management experience in the pharmaceutical sector is requiredBrand Management experience in OTC portfolio is essential (this is not negotiable)Brand Management experience in Pain portfolio is an advantageApplicable industry knowledgeFinancial...

  • Brand Manager

    2 months ago

    Johannesburg, South Africa Ultra Personnel Full time

    QUALIFICATION & EXPERIENCERelevant Post matric Marketing/Health Science qualificationMinimum of 5 - 6 years Brand Management experience in the pharmaceutical sector is requiredBrand Management experience in OTC portfolio is essential (this is not negotiable)Brand Management experience in Pain portfolio is an advantageApplicable industry knowledgeFinancial...

  • Marketing Manager

    4 months ago

    Johannesburg, South Africa MNA Recruitment Full time

    A global pharmaceutical company based in Johannesburg is seeking a seasoned Marketing Manager to manage a team of 6 Brand Managers and their marketing department, Front Shop, OTC and Scheduled medicine. - Responsible to contribute to the strategic development of the product portfolio and specific brands. - Develop and implement promotional activities...

  • Expert Marketing Graduate

    1 month ago

    Johannesburg, South Africa Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...

  • Order to Cash

    4 months ago

    Johannesburg, South Africa BASF Holdings South Africa (Pty.) Ltd. Full time

    **RESPONSIBILITIES**: The successful incumbent will support sales growth through effective customer service and drive supply chain processes as well as provide solutions in terms of supply chain operations. The successful incumbent will be the main point of contact to allocated customers / products / SBU’s and their responsible sales colleagues. Duties...

  • Plant Manager

    4 months ago

    Johannesburg, South Africa Metamorphosis Integrated Solutions Full time

    Reporting to Operations & IT Executive and AI OTC Managing Director (Executive Leadership) Job purpose As the Plant Manager, your primary responsibility will be to oversee the efficient and safe operation of our pharmaceutical manufacturing facility. You will be responsible for ensuring compliance with industry regulations and quality standards while...

  • Trade Marketing Manager

    4 months ago

    Johannesburg, South Africa Unique Personnel Full time

    **Job Number** - 71690 **Job Type** - Permanent **Job Title** - Trade Marketing Manager **Computer Skills** - Ms Office **Industry** - Manufacture **City** - Johannesburg (Incl. Northern Suburbs) **Province** - Gauteng **Reporting to Head of Commercial** **Job Purpose** - Drive national sustainable, profitable growth of the product portfolios with...

  • Brand Manager

    4 months ago

    Johannesburg, South Africa Staff Unlimited Recruitment Full time

    Our client in the Pharmaceutical industry is seeking a **Brand Manager** to join their team, based in Johannesburg. Duties to include: - *Champion opportunities to consistently improve the "Brand" experience *Drive customer retention, and switch from competitor brands *Guide team in effective resolution of customer and brand related issues/queries and...

  • Regional Sales Manager

    4 weeks ago

    Johannesburg, South Africa JorDan HR Full time

    **Job Purpose** Manage a team of Sales Representatives that service Independent and corporate pharmacies. To call on and promote our OTC business unit products Achieving Sales and Market Share targets executing on operational expectations of AI OTC. **Required Learning** - Minimum five (5) years’ experience in Regional Sales Manager - A tertiary...

  • Marketing Manager

    2 weeks ago

    Johannesburg, South Africa Mustard Seed Relationship Marketing Full time

    We are an advertising agency, specialising in the marketing of shopping centres, seeking a marketing manager - overseeing a shopping centre in Dobsonville, Gauteng. The person will represent the agency on-site at a shopping centre in Dobsonville, Johannesburg, Gauteng. The person will be responsible for the execution of above-the-line and below-the-line...

  • Marketing Manager

    5 months ago

    Johannesburg, South Africa Mustard Seed Relationship Marketing Full time

    We are an advertising agency, specialising in the marketing of shopping centres, seeking a marketing manager - overseeing a number of shopping centres in Gauteng. The person will represent the agency on-site at an exclusive shopping centre in Jhb, Gauteng. The person will be responsible for the execution of above-the-line and below-the-line campaigns for the...

  • Marketing Manager

    2 weeks ago

    Johannesburg, South Africa Mustard Seed Relationship Marketing Full time

    We are an Advertising Agency, specialising in the marketing of Shopping Centres, seeking a Marketing Manager - overseeing a 2 Shopping Centres in Gauteng, one in Rivonia/Morningside and the other one in Centurion, Gauteng. The person will represent the agency on-site at 2 exclusive shopping centres in Jhb, Gauteng. The person will be responsible for the...