Marketing Manager

4 months ago

Johannesburg, South Africa MNA Recruitment Full time

A global pharmaceutical company based in Johannesburg is seeking a seasoned Marketing Manager to manage a team of 6 Brand Managers and their marketing department, Front Shop, OTC and Scheduled medicine.
- Responsible to contribute to the strategic development of the product portfolio and specific brands.
- Develop and implement promotional activities according to marketing plan and sales cycle, to meet sales target and increase market share
- Development of KOLs for support of the brands.
- Participate in quarterly, annual and rolling forecasting
- Line management or mentorship of lower level marketing personnel within department
- Manage cost to budget
- Develop long-term strategic plans for the product portfolio in conjunction with the Product Managers using sound marketing principles and analysis tools
- Develop and implement an annual promotional plan in conjunction with the Product Managers, from the strategic plan to achievement of sales targets and to grow market share, through the sales cycle plan and other communication options.
- Manage all aspects of the Performance Review for all Product Managers both annually & biannually
- Financial management of the marketing programme including budget planning, resource allocation and preparation of reports.
- Support efforts to market the brands into the Public Sector and Export Markets.
- Monitor and report external data from IMS, ImpactRx and other sources:

- Market share, total market and doctor prescription
- Sales growth vs. major competitors
- Trends
- Competitor activity and responses
- Be the “market expert”. Project that image through all levels of the organisation and communicate appropriately with internal and external contacts.
- Contribute to monthly rolling unit forecasts for supply planning
- Develop close “Partnerships” with key support organisations to ensure quality programmes - Advertising Agency, PR Agency. Manage projects thoroughly from briefing through to implementation on time and on cost with those agencies.

**Requirements**:

- Tertiary qualification in marketing.
- Tertiary qualification in a scientific/medical field is a recommendation
- Minimum of 3 years’ experience as a Marketing Manager
- Have expert knowledge on regulatory and code of conduct issues which impact marketing.
- An ability to negotiate with internal contacts to ensure “Best Practice” programmes are implemented on time and with minimum disruption to the organisation.
- Strong negotiation and interpersonal skills. An ability to negotiate win/win outcomes with business partners, academics and KOLs, professional societies as well as internal contacts.
- A proven ability to create relationships within Government Agencies and other stake holders within the Health Care environment. A track record of influencing people.
- Sound understanding of Health Care delivery system and data sources within the system.
- Understanding of the SEP (price controlled environment) and the Marketing Code.
- Minimum 3-5 years’ experience in pharmaceutical industry product management.
- Experience in industry and commerce will be a recommendation.
- Readiness to take leadership and become the “expert” on the markets relevant to the product portfolio
- Professional demeanour.
- High energy leader with proven ability to work in team situations
- Ability to work autonomously
- Pro-active in keeping abreast of industry development and customer expectations
- Self-reliant and demonstrated PC skills
- Willingness to be adaptable according to business demands

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