Product Manager

4 months ago

Johannesburg, South Africa MNA Recruitment Full time

A global pharmaceutical is seeking a Product Manager for their OTC and Front Shop portfolio (the of their top leading products) to contribute to the strategy development for the product portfolio

**Duties**:

- Develop and implement promotion activities according to marketing plan and sales cycle, to meet sales target and increase market share
- Development of KOL’s for support of the brands.
- Participate in annual and rolling forecasting
- Manage cost to budget
- Develop a long-term strategic plan to develop the product portfolio and individual brands, in conjunction with the Marketing Manager, using sound marketing principles and analysis tools
- Develop and implement an annual promotional plan, from the strategic plan, to achieve sales targets and to grow market share, through the sales cycle plan and other communication options.
- Develop ongoing liaison with KOL’s in relevant fields
- Financial management of the marketing programme including budget planning, resource allocation and preparation of reports.
- Support efforts to market the brands into the Public Sector and Export Markets.
- Monitor and report external data from IMS, ImpactRx and other sources:

- Market share, total market and doctor prescription
- Sales growth vs. major competitors
- Trends
- Be the “market expert”. Project that image through all levels of the organization and communicate appropriately with internal and external contacts.
- Contribute to monthly rolling unit forecasts for supply planning
- Develop close “Partnerships” with key support organisations to ensure quality programmes - Advertising Agency, PR Agency. Manage projects thoroughly from briefing through to implementation on time and on cost with those agencies.

**Requirements**:

- Tertiary qualification in marketing or similar
- Minimum 2-3 years’ experience in pharmaceutical industry product management is a must
- Have expert knowledge on regulatory and code of conduct issues which impact marketing.
- An ability to negotiate with internal contacts to ensure “Best Practice” programmes are implemented on time and with minimum disruption to the organisation.
- Strong negotiation and interpersonal skills. An ability to negotiate win/win outcomes with business partners, academics and KOLs, professional societies as well as internal contacts.
- A proven ability to create relationships within Government Agencies and other stake holders within the Health Care environment. A track record of influencing people.
- Sound understanding of Health Care delivery system and data sources within the system.
- Readiness to take leadership and become the “expert” on the markets relevant to the product portfolio
- Professional demeanor.
- High energy leader with proven ability to work in team situations
- Ability to work autonomously
- Pro-active in keeping abreast of industry development and customer expectations
- Self-reliant and demonstrated PC skills
- Willingness to be adaptable according to business demands

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