Head Transformation Programme

7 months ago

Stellenbosch Western Cape, South Africa Heineken Full time

**Purpose**:
As the Head of Future Route to Consumer Strategy, your primary responsibility will be to develop & execute a future route to consumer strategy for Heineken Beverages South Africa and Heineken Beverages International for other African markets for a multi-category portfolio of brands & products. Your role will involve investigating & piloting various RTC solutions, ranging from direct delivery channels to strategic partnerships with distributors, or a hybrid model that combines multiple approaches. By shaping and implementing an effective route to consumer strategy, you will play a pivotal role in driving market share, revenue & profit growth, in expanding market reach & enhancing customer experience.

**Key Responsibilities**:

- **Strategy Development**: Lead the development of a comprehensive route to consumer strategy, aligned with company's strategic growth objectives & market dynamics.
- **Market Research**: Conduct thorough market research to identify emerging trends, consumer preferences, & competitive landscape in beverages industry.
- **Options Evaluation**: Evaluate & analyze various route to market solutions, including direct delivery, distributor partnerships, digital e-commerce platforms, & other innovative RTM approaches inspired by consumer goods industry best practices across markets.
- **Pilot Programs**: Design & oversee pilot programs to test & validate different route to market strategies, measuring their effectiveness & scalability.
- **Partnership Enhancement & Management**: Collaborate with internal teams & external partners to establish & manage strategic alliances, distributor relationships, & other key business partnerships.
- **Operational Optimization**: Work closely with cross-functional teams to streamline processes, optimize logistics, & ensure smooth implementation of chosen route to consumer strategies.
- **Performance Monitoring**: Develop robust metrics & KPIs to track the success & impact of route to consumer initiatives, providing regular updates & insights to key stakeholders.
- **Continuous Improvement**: Stay abreast of industry trends, emerging technologies, & best practices related to route to market strategies, constantly seeking opportunities for improvement and innovation.
- **Team Leadership**:Build & manage a high-performing team, fostering a collaborative & results-driven culture, & providing mentorship & guidance to team members.

**Education & Experience**:

- Bachelor's Degree: A bachelor's degree in business administration, marketing, or a related field.
- A minimum of 10 years of experience in route to consumer strategy, business development, or related roles within the beverages industry.
- A proven track record of successful large-scale, end to end RTC transformation in another market or company
- **Industry Knowledge**: Deep understanding of the beverages market, including distribution channels, supply chain dynamics, & consumer behaviours.
- **Strategic Thinking**:Strong analytical & problem-solving skills with the ability to think strategically, identify opportunities, & make data-driven decisions.
- **Collaboration**: Proven track record of successfully collaborating with cross-functional teams & external partners to achieve shared objectives.
- **Leadership**: Demonstrated leadership capabilities with the ability to inspire & motivate teams, driving them towards achieving ambitious goals.
- **Project Management**: Excellent project management skills, including the ability to manage multiple initiatives, prioritize tasks, & meet agreed milestones & datelines.
- **Communication Skills**: Exceptional verbal & written communication skills, with the ability to effectively present complex concepts & influence stakeholders at all levels.
- **Innovation Mindset**: Proactive & forward-thinking approach, continuously seeking innovative solutions & staying updated on industry trends.

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