K-way Brand

2 weeks ago

Cape Town, South Africa Cape Union Mart Full time

Our Marketing department is in search of an adventurous Brand Coordinator to join their team to manage the K-Way portfolio. This person needs to be brand, as well as culture fit and will report to the Marketing Leader. The incumbent will be responsible for strategic traditional and digital marketing activities with a focus on conceptualizing, producing and executing the portfolio’s online and offline content across all the brand channels.
The K-Way Brand Coordinator role requires both traditional and digital marketing coordination, with the aim to grow the brand within the market, as well as acquiring new markets.
The incumbent’s duties will be to coordinate K-Way campaigns and projects to market and grow the brand and products, by developing and implementing marketing and advertising campaigns; tracking sales data against targets and marketing spend; maintaining the marketing calendar and timelines; managing the brand budget; planning meetings and preparing post campaign/ROI reports. The incumbent will also be required to conceptualise and execute any packaging requirements for in-store marketing.

**Roles & Responsibilities**
- Coordinating integrated marketing communications campaigns for the K-Way brand, including paid/ earned/ owned media
- Assist in in-store merchandising signage support and partnership marketing with key customers and suppliers
- Manage, coordinate and roll out the marketing calendar, in accordance with the marketing strategy
- Coordinate input from business and develop a marketing strategy to support product and brand strategies
- Prepare monthly budget reports against stipulated budget
- Prepare monthly reports on the K-Way brand growth
- Prepare monthly reports on the K-Way campaign performance
- Manage the inventory of K-Way marketing collaterals
- Liaise with agencies and suppliers/partners for marketing collateral and content
- Plan, coordinate photoshoots for brand campaigns and content
- Develop and implement relevant and effective advertising and promotional campaigns to support the brand growth strategy
- Implement and execute marketing and advertising activities to ensure consistency with product strategy
- Align business and buyers with marketing around the brand's direction, choices and tactics

Competencies
- Results driven and leadership skills
- Excellent understanding of the full marketing mix (ATL, PR, Events & Digital)
- Highly creative with ability to think out of the box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics and spreadsheets

**Requirements**:

- A minimum of 2-3 years working experience in a digital marketing or content role
- A related tertiary qualification
- Proficient in Microsoft Office suite as well as the ability to manage social media platforms (essential)
- A strong work ethic and methodical work approach
- Strong written and verbal communication skills
- Business writing skills and acumen
- Strong administration and interpersonal skills
- Knowledge of: the Outdoor & Electronics industry and trends; Online market trends; Retail cycle and Google Analytics

  • Head of Exports

    6 days ago

    Cape Town, South Africa The Recruiters Full time

    **Title**: **Head of Exports - R90 k p/m - SSubs, CT - Permanent**: **Salary**: - R90k p/m **Description**: - This is an excellent opportunity to head up the Export division of a group of companies which include a world renowned vineyard/winery. - The Head of Exports will manage business relationships with the agents, importers and distributors of 3...

  • Architecture / Interior / Branding Signage

    6 days ago

    Cape Town, South Africa Trade Inclusive Full time

    **Job Title**: Graphics, Signage and Interior Technician **Job Type**: Contract Position with possibility of permanent extension. Our Cape Town Studio is looking to hire an Industrial Designer or Interior/Architectural Technician with 2 - 5 years’ experience. This position offers an exciting opportunity to integrate graphic communication, branding,...

  • Brand Ambassador

    6 days ago

    Cape Town, South Africa Diageo Full time

    Job Description: This is a commercial position aimed at building the Reserve Luxury Portfolio knowledge, awareness and adoration with our Diageo Reserve Luxury Portfolio sales forces as well as the TLA/Pacemaker stakeholders, driving and inspiring customer loyalty and demand, which will in turn transform into consumer demand. There is a need to improve the...

  • Brand Manager

    7 days ago

    Cape Town, South Africa Silvertree Capital (PTY) ltd Full time

    BRAND MANAGER (FAITHFUL TO NATURE) Fulltime role based in Cape Town (Hybrid) Reports to the Group Marketing Chief Marketing Officer 1 x Marketing Co-ordinator reports into this role An exciting opportunity has become available in our Faithful-to-Nature (Ftn) division. Silvretree Brands are the leading purpose-driven, direct-to-consumer and niche...

  • Brand Specialist: Global Youth Culture Fmcg Brand

    6 days ago

    Cape Town, South Africa Viv Gordon Placements Full time

    We have an ace opportunity for a first-rate, Mid-weight Brand Specialist to join the in-house Marketing team at a funky global youth culture FMCG Brand’s Cape Town HQ. The Brand Specialist works closely with the Head of Brand Marketing on understanding and gathering consumer insights and market research, specifically what drives top-of-mind awareness,...

  • Brand Specialist: Global Youth Culture Fmcg Brand

    5 days ago

    Cape Town, South Africa Viv Gordon Placements Full time

    We have an ace opportunity for a first-rate, Mid-weight Brand Specialist to join the in-house Marketing team at a funky global youth culture FMCG Brand’s Cape Town HQ. The Brand Specialist works closely with the Head of Brand Marketing on understanding and gathering consumer insights and market research, specifically what drives top-of-mind awareness,...

  • Senior branding designer

    Found in: Talent ZA A C2 - 4 days ago

    Cape Town, South Africa Corporate Communications Recruitment Full time

    Cape town based corporate design agency with offices in London are looking to hire a Lead Brand Designer. A candidate who is strong across UX and UI. You will help transform the Creative Director’s vision into the visual world, helping develop concepts for brands, shaping stories to help clients connect with their audiences, crafting brands from logotypes...

  • Senior branding designer

    Found in: Talent ZA C2 - 2 days ago

    Cape Town, South Africa Corporate Communications Recruitment Full time

    Cape town based corporate design agency with offices in London are looking to hire a Lead Brand Designer. A candidate who is strong across UX and UI. You will help transform the Creative Director’s vision into the visual world, helping develop concepts for brands, shaping stories to help clients connect with their audiences, crafting brands from logotypes...

  • Pr Officer

    4 days ago

    Cape Town, South Africa Cape Union Mart Full time

    Our Marketing Department is in search of two PR Officers to be the brand custodian for either Old Khaki and Poetry or Cape Union Mart and K-Way, by creating and maintaining the brand’s public image by handling all internal and external communication with stakeholders, suppliers and media. This role is responsible for creating, managing and executing a PR...

  • Head of Brand and Product Strategy

    Found in: Talent ZA C2 - 3 weeks ago

    Cape Town, South Africa RoomRaccoon Full time

    The mission of RoomRaccoon’s Head of Brand and Product Strategy is to elevate our brand presence, drive the strategic direction of our product offerings and help RoomRaccoon become the most adopted hotel management system in the world. As the Head of Brand and Product Strategy, you will play a pivotal role in shaping the perception of RoomRaccoon in the...

  • Brand Activations Manager

    4 days ago

    Cape Town, South Africa F and G Sourcing Specialist Full time

    Our reputable **Brands Activations** **client** that is based in the **Western Cape** is seeking a skilled **Activations Staffing Booker & Manager **to join their team. **This is a remote position** Required for weekend work **Role overview** **Requirements**: - Matric - Administrative and organisational skills is a must - Highly organised & efficient -...

  • Marketing Brand Lecturer

    2 weeks ago

    Cape Town, South Africa Richfield Graduate Institute of Technology Full time

    Design lesson plans and teaches curriculum per module outcomes as per contract hours. - Communicates briefs or assignments to Learners for practical projects and assignments specifically for theoretical projects. - Mark assessments for Learners and provides feedback to Learners within the stipulated marking and moderation cycle deadlines as per the national...

  • Junior Brand Manager

    Found in: Whatjobs ZA C2 - 1 week ago

    paarl, Western Cape, South Africa Cardoso Recruitment Full time

    Our client based in Paarl has an exciting full-time position available for a dynamic Junior Brand Manager to join their ever growing team. KEY PERFORMANCE AREAS Work with the Marketing Manager and take responsibility for implementing the brands strategy, with additional focus on creating the digital marketing strategy and the execution thereof. Develop...

  • Gad/bud: Integrated Brand Communications Agency

    5 days ago

    Cape Town, South Africa Viv Gordon Placements Full time

    We have a wonderful hybrid opportunity for a GAD/BUD to join the account management/client service team at a well-respected boutique agency based in Cape Town’s CBD. We’re looking for a driven Group Account Manager or Business Unit Director who has a good understanding of Digital and previous ad agency experience, including experience working with...

  • Marketing and Brand Co-ordinator

    Found in: Talent ZA 2A C2 - 3 weeks ago

    Cape Town, South Africa Rory Mackie & Associates Full time

    Our Client is looking for a talented and creative Marketing & Brand Co-ordinator to promote its unique story and to build visibility and differentiate its products in the highly competitive wine industry. This exciting opportunity is open to a passionate and driven individual with 3+ years’ experience in creating marketing plans and managing and...

  • Marketing and Brand Co-ordinator

    Found in: Talent ZA C2 - 3 weeks ago

    Cape Town, South Africa Rory Mackie & Associates Full time

    Our Client is looking for a talented and creative Marketing & Brand Co-ordinator to promote its unique story and to build visibility and differentiate its products in the highly competitive wine industry. This exciting opportunity is open to a passionate and driven individual with 3+ years’ experience in creating marketing plans and managing and...

  • Marketing and Brand Co-ordinator

    Found in: Whatjobs ZA C2 - 1 week ago

    Cape Town, South Africa Rory Mackie & Associates Full time

    Our Client is looking for a talented and creative Marketing & Brand Co-ordinator to promote its unique story and to build visibility and differentiate its products in the highly competitive wine industry. This exciting opportunity is open to a passionate and driven individual with 3+ years’ experience in creating marketing plans and managing and...

  • Reliability Engineer

    Found in: Talent ZA C2 - 3 weeks ago

    Cape Town, South Africa Kimberly-Clark Full time

    Description Role: Reliability Engineer Location: Epping Mill What is it like to work at Kimberly-Clark?   Huggies®. Kleenex®. Andrex®. Scott®. Kotex®. Poise®. Depend®. You already know our legendary brands—and so does the rest of the world. In fact, 25% of people in the world use Kimberly-Clark products every day. The identity of...

  • Creative Brand Lecturer

    6 days ago

    Cape Town, South Africa AAA School of Advertising Full time

    **Academic delivery**: Design lesson plans and teaches curriculum per module outcomes as per contract hours. Communicates briefs or assignments to Learners for practical projects and assignments specifically for theoretical projects. Mark assessments for Learners and provides feedback to Learners within the stipulated marking and moderation cycle deadlines...

  • Integrated Creative Lead: In-house: Leading

    3 days ago

    Cape Town, South Africa Viv Gordon Placements Full time

    We have a fantastic opportunity for a dynamic and experienced Creative Lead to manage the new studio of an in-house brand at a leading South African retailer in Cape Town. We’re looking for a true “Creative” ideally from an Art Direction/Design background (but they may consider a Copywriter), who is fully integrated through-the-line and boasts solid...