Marketing and Brand Co-ordinator

3 weeks ago

Cape Town, South Africa Rory Mackie & Associates Full time

Our Client is looking for a talented and creative Marketing & Brand Co-ordinator to promote its unique story and to build visibility and differentiate its products in the highly competitive wine industry. This exciting opportunity is open to a passionate and driven individual with 3+ years’ experience in creating marketing plans and managing and implementing day-to-day campaigns and events. He/she/they will be highly creative and demonstrate an ability to communicate effectively to stakeholders through both design and the spoken/written word across all media and communication platforms. An enthusiastic team player, the successful candidate will work closely with the owner, as well as a hands-on mentor and other members of our client’s team and will be a crucial contributor to the brand’s success

Responsibilities will include, but not be limited to:

  • Creating marketing and sales plans together with the Local Sales Coordinator (SC) to best reach our client’s target audiences - both trade and consumer
  • Implementing marketing activities according to the agreed annual marketing plan
  • Communicating across all platforms to all stakeholder groups, creating visual and written materials
  • Acting as brand champion, maintaining the “brand bible” to ensure consistency across all communications
  • Ensuring all materials reflect our client’s values and personality
  • Controlling the marketing budget against agreed plans
  • Monitoring effectiveness and monthly tracking/reporting of all marketing activities
  • Supporting the SC in creating an annual promotional calendar to promote local sales of specific wines
  • Representing brand at trade events and other public appearances as required
  • Supporting the owner on all marketing fronts, both Local and international, including diary management
  • Identifying new Export markets, in agreement with the owner, researching and approaching potential partners
  • Communicating with existing Export clients to explore ways of increasing sales/cross-sell
  • Undertaking market visits, local and international, as required
  • Providing support for the owners overseas visits as necessary

Specific areas of responsibility:

  • Social media -  Managing and executing all aspects of social media to ensure planned and coordinated messaging
  • Collateral/marketing materials - Creating all required marketing materials
  • Website - Ensuring the website is current and appropriate to the brand
  • PR/media -  Ensuring a high profile for the brand across local and international media
  • Photography and videos -  Managing the photography and video requirements for all platforms to ensure consistency
  • Competitions -  Managing competition entries both local and international 
  • Wine Club -  Undertaking design and copywriting of all communication with Wine Club members
  • Trade Shows and Consumer Events -  Supporting SC and other members of the team as necessary in attending trade and consumer events
  • Tasting room -  Support the SC and TRA for promoting the tasting room

KEY SKILLS

  • Track record in marketing/brand management, ideally 3+ years
  • Excellent spoken and written communication skills in English
  • Good organisational and planning skills
  • Capacity to be creative and innovative in designing marketing plans and materials
  • An understanding of the latest marketing techniques and practices
  • Good industry knowledge both trade and consumer - WSET qualification at Level 2 or above would be a plus
  • Good IT knowledge including PowerPoint and Excel
  • Proven experience of budget management and forecasting
  • Demonstrable education in marketing to diploma level or higher

CHARACTERISTICS

  • Pro-active, driven, motivated and able to take initiative
  • Creative thinker and problem solver
  • Ability to design and write creatively and effectively
  • Strong customer service orientation
  • Able to work autonomously in a small team environment
  • Ability to live our client’s brand values

 

 

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