PPC Specialist

3 weeks ago

Cape Town, South Africa Initiate international Full time

We are seeking a talented PPC Specialist with a fervent dedication to digital marketing and a demonstrated history of effectively overseeing and refining PPC campaigns to join our client’s team in Cape Town. The perfect fit will possess a blend of analytical prowess, creativity, and a solid grasp of industry standards. This role demands an intimate familiarity with PPC platforms, adept data analysis skills, and a relentless pursuit of staying abreast of cutting-edge trends.

Your key job responsibilities as the PPC Specialist in Cape Town will include:

- Develop and execute PPC strategies in line with business objectives
- Monitor and optimize campaigns across platforms like Google Ads, Bing Ads, and other relevant channels
- Conduct keyword research for campaign enhancement
- Craft compelling ad copy aligned with campaign goals
- Perform A/B testing to enhance ad performance
- Conduct thorough keyword research to pinpoint high-performing keywords
- Regularly refine keyword lists for improved campaign efficacy
- Effectively manage PPC budgets for optimal ROI
- Monitor daily spend and adjust bids as necessary
- Utilize analytics tools to track and analyze campaign effectiveness
- Deliver regular reports with actionable insights
- Stay updated on PPC platform changes and industry trends
- Implement best practices and propose new strategies based on emerging trends

Requirements for this PPC Specialist job in Cape Town:

- Bachelor’s degree in Marketing, Advertising, Business, or a related field
- Demonstrated track record (minimum 3 years) in enhancing PPC campaign performance
- Proficiency in Google Ads, Bing Ads, and other relevant PPC platforms
- Strong analytical aptitude and problem-solving abilities
- Competence in data analysis tools and Excel
- Exceptional communication and collaboration capabilities
- Google Ads and Bing Ads certifications are advantageous

If you meet the above requirements for this PPC Specialist job in Cape Town, we would like to hear from you. Please send your CV through.

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