Inbound Marketing Specialist

2 weeks ago

Cape Town, South Africa Ad Talent Full time


Who are we: An American-based dynamic software business with offices in Cape Town.

Who are we looking for: A highly skilled performance-driven Inbound Marketing Specialist with B2B SaaS industry experience

What will you do: 

  • The successful candidate will be responsible for developing and executing inbound marketing campaigns and initiatives that drive demand and increase lead generation.
  • Must have a proven and demonstrable track record in leading and executing successful inbound marketing campaigns in the B2B SaaS industry
  • Develop and implement comprehensive inbound marketing strategies that drive demand, high quality leads, and website traffic.
  • Research and identify target audiences and personas and create effective strategies to reach them.
  • Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, paid social and paid search.
  • Analyze and optimize landing page, CTA performance and bidding strategies
  • Create content and build content calendar that attracts a qualified audience (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.)
  • Manage and execute social media strategy, posts, and content calendar.
  • Creation of digital assets (e.g., website pages, landing pages, content creation, etc.) 
  • Maintain marketing budgets while maximizing ROI.

What do you need: 

  • Copywriting (non-negotiable as inbound runs on content)
  • HubSpot certified, proficiency in Marketing and Sales automation and attribution, reporting and analytics.
  • Paid media experience: Capterra PPC, Google Ads (setting up and managing campaigns and content/ ad copy creation etc.)
  • Paid social media experience: LinkedIn, Facebook (setting up and managing campaigns and content/ ad copy creation etc.)
  • Organic social media experience
  • Proficient in conversion rate optimization and best practices 
  • SEO and on-page content optimization
  • At least three (3) years of inbound marketing experience with demonstrated success in developing and executing lead and revenue-generating campaigns.
  • Google Analytics
  • Google Search Console
  • Google Ads
  • Gartner (Capterra, Software Advice) PPC & PPL
  • HubSpot
  • SEMRush
  • Clarity / HotJar
  • Industry-relevant tertiary qualification
  • B2B SaaS Marketing experience
  • 3+ years of experience in Inbound Marketing
  • Previous remote work experience
  • Experience working in the US market advantageous
  • Figma
  • Adobe Creative Suite
  • Surfer SEO

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