Public Relations Account Director

7 months ago

Cape Town, South Africa MSL Full time

Company Description

An award-winning global public relations firm focused on building influence to deliver meaningful impact on business and the world.

We are strategists, storytellers and creators.

We are a global collective of modern communicators who are building the brands and leaders of tomorrow. Our business is making our clients - of all shapes and sizes - more influential. And our passion is shaping and evolving - with every step we take - the public relations industry and what we can accomplish.

**Job Description**:
As an Account Director at MSL, you have overall responsibility for your portfolio/s of clients, which may be expanded from time-to-time to include other MSL teams and clients. You will be required to lead the teams managing this / these portfolio/s to deliver on all PR requirements for the clients under your purview. You are a trusted advisor and consultant for all the clients in your portfolio/streams - they come to you directly to escalate matters/with matters of importance.

With the help of your team (intern/AA/AE/AM, SAM), you ensure the smooth running of all your accounts - with a focus on ensuring your stream is profitable and your clients are happy.

**_ Core capabilities_**
- Account management: Demonstrate real-time knowledge of client activities, ensuring that all operational hygiene activities happen smoothly (status documents updates, contact reports etc.), take overall ownership for initiatives on your accounts, and ensure that your team is meeting the agreed-to client scope of work.
- Delegation: Demonstrate ability to effectively delegate tasks to your team, while still ensuring timeous completion and quality of work.
- Project management skills: Take responsibility for the management of specific projects from start-to-finish, whether doing the project or overseeing your team’s implementation.
- Selling ideas: Demonstrate advanced presentation and persuasion/influencing skills.
- Strategy: Develop, strategic and tactical client proposals, and work with your AM/SAM to develop bespoke plans and calendars for clients.
- Writing: Demonstrate an ability to write effective content for your full client portfolio and display excellent editing skills, giving guidance to team members on their writing; ensure the team effectively brief the content team when specialist help is needed.
- Media relations: Ensure that that journalist relationship-building initiatives are driven within the team, across your full client portfolio, display an excellent knowledge of the South African media landscape (and an interest in the broader African media landscape), maintain solid media relationships, and oversee the effective running of your team’s entire media relations process.
- Pitching skills: Write and pitch (or oversee your team’s writing and pitching of) excellent quality, relevant story angles to targeted media, displaying creativity and an understanding of newsworthiness.
- Research: Demonstrate strong research skills, and assimilation and presentation of information.
- MSL Newsdesk: Participate in 1 x weekly newsdesk/media meeting and ensure relevant news and angles are marked and shared with clients.
- Media lists: Work with SAM/AM to ensure that your team regularly updates media lists, informs the broader agency of media changes, compiles tailored media lists per client content piece (which are saved to the server), and ensures that master client media lists are kept updated.

**_ Client services_**
- Client relations: Demonstrate excellent client relationships, ability to manage their expectations and to mitigate risks and issues as early on as possible, while guiding them in a strategic direction appropriate to their goals.
- Client meetings: Drive participation in client meetings, ensure your team manages meeting protocols, agendas, minutes/contact reports, etc.
- Understanding: Perfect a detailed, thorough and informed understanding of your clients’ businesses and knowledge of their competitors, for effective idea generation. Demonstrate value to your clients by keeping them abreast of competitor news, and encourage same within your team.
- Reviews: Take overall responsibility for planning, compiling and editing of client review documents/ presentations/ reports, and lead/participate in client review meetings with your team.

**_ Agency operations_**
- Billing: Accurately review billing arrangements for clients, and ensure monthly billing is done timeously by your team.
- Profitability: Track hours and billing closely to ensure your stream is profitable.
- Timesheets: Ensure your team (including you) demonstrates effective time recording and reporting (daily, accurate data logged on Chase, as per Groupe deadlines).
- Coverage: Ensure daily coverage tracking, regular reports and timeous client coverage updates are executed by your team.
- Reporting: Ensure quality, timeous monthly reports are delivered by your team, and drive new reporting ideas, processes and efficienci

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