Public Relations Officer

2 days ago


Cape Town, South Africa Recruitment Matters Africa Full time

Our client are seeking to hire a public relations specialist who will be responsible for building and maintaining a positive image for our company. You will be in charge of establishing and maintaining relationships with consumer, community, employee, and public interest groups by writing press releases and other media communications, responding to requests for information and press conferences, and coaching client representatives in the correct way of communicating with the public and with clients.

**Responsiblities**:

- Independently organising and implementing Public Relations (PR) tasks such as writing and sending out press releases and wordings, Q&As, fact sheets, media briefings, translations, general research, answering media inquiries, proactively pitching stories to journalists, joining press events, maintaining media distribution lists, representing PR in core teams, coordinating/organising update meetings with Communications colleagues, organising press trips/conferences and accompanying local and international media to our local project in South Africa etc.
- Developing and implementing a press strategy including the Afrikaans market.
- Writing of opinion pieces for publication in the relevant identified key media publications to make the biggest impact for the organisation locally.
- Building, maintaining and extending relationships with journalists to increase PR opportunities for thier company.
- Positioning the Director as the face of the organisation in South Africa, and develop PR campaigns according to the Development Plan.
- Monitoring, evaluating and supervising all PR activities for their company in South Africa (weekly, monthly, quarterly and yearly evaluation).
- Supporting the Head of Communications if additional resources are needed.

**Key Skills**:

- Excellent written and verbal communication skills,
- Ability to pitch to media,
- Knowledge of consumer marketing,
- An ability to work on big strategy plans as well as day-to-day tasks,
- Ability to think both creatively and strategically,
- Ability to run PR campaigns that deliver measurable results and meet objectives,
- Deadline-oriented, inquisitive, with great follow-up and reporting skills,
- Creativity in securing coverage and buzz with traditional outlets,
- Understanding of social media and solid experience working with bloggers,
- Project and budget management skills,
- Responds well under pressure with strict time limit,
- Quick and enthusiastic learner,

**Qualifications**:

- Several years of experience in journalism or communications.
- Several years of proven excellence in writing.
- Qualification in Communications.

**Job Types**: Full-time, Permanent

**Salary**: From R10,000.00 per month



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