Online and Mobile Content Manager

2 weeks ago

Centurion, South Africa Momentum Metropolitan Holdings Full time

-Introduction

The group enables businesses and people from all walks of life through our client-facing brands, Metropolitan and
Momentum, with Multiply (our wellness and rewards programme), and our other specialist brands, including Guardrisk
and Eris Property Group, to achieve their financial goals and life aspirations.
We help people grow their savings, protect what matters to them and invest for the future. We help companies and
organisations care for and reward their employees and members. Momentum Metropolitan provides practical financial
solutions for people, communities, and businesses through our network of advisers or independent brokers and utilising
Role Purpose

The Online and Mobile Content Manager is a specialist in organic search engine marketing (SEM) with a thorough grasp on growing and improving organic search by producing content that supports the strategic marketing and business development objectives. The role will include but is not limited to managing and creating client-focused digital content for the web and mobile App to contribute to client journeys centred on enhancing and engaging user experiences.
You will be collaborating closely with internal business stakeholders and Momentum Ix sub-teams; you will research, complete content competitor analysis, write narratives suited to the task, and edit and proofread all functions you are responsible for.
Requirements
- Relevant degree in UX writing, communications, journalism, search engine optimisation and/or search engine marketing.
- Minimum of 3 years’ experience in writing, managing and maintaining web content, preferably in the financial services industry.
Duties & Responsibilities
- Build and increase brand awareness: Use Momentum's brand positioning and tone of voice to create content appealing to the identified target market.
- Content strategy development for brand marketing campaigns: Develop a content strategy, framework and calendar that aligns with the brand's marketing objectives.
- Competent in writing UX copy and producing microcopy that is intuitive to users, in keeping with the product's tone of voice, and that is easily understood by the audience.
- Create powerful, persuasive content that describes our products and services so that existing and prospective clients will understand, and that helps to position Momentum as an opinion leader in its field through digital channels.
- Stay ahead of industry standards and identify trends, frequently bringing new ideas to the table.
- Edit, proofread, and ensure timely updates to the project team and internal stakeholders.
- Drive the process to obtain information that will help curate accurate and relevant content.
- Have a good grasp of using and extracting data from Google webmaster tools (Google Analytics, Google Search Console etc.) to make informed decisions.
- Have a good understanding of search engine marketing and how to leverage organic search from paid advertising (CPC).
- Undertake keyword research, identify keywords, and create content based on high-volume, targeted keywords.
- Implement on-page SEO (metadata, title/s and image optimisation etc.).
- Confidently present, facilitate and have a point of view around insights.
Competencies
- Assertiveness
- Self-starter
- Problem-solver
- Team player
- Good time management
- Adhering to Momentum's values
- Relating and networking
- Persuading and influencing
- Presenting and communicating information
- Writing and reporting
- Planning and organising

Policy

We are committed to Employment Equity, diversity and inclusion when recruiting internally and externally. All appointments are made in alignment to our Employment Equity goals and we encourage people with disabilities to apply.

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