Senior Brand Manager
2 weeks ago
Senior Brand Manager Equity
Johannesburg North - Gauteng
Reporting to Sales & Marketing you will be required to fully utilise your core marketing competencies, category consumer insight, strategy, budget & planning. You will be able to demonstrate the ability to develop strong working relationships, and of delivering business results.
Essential Qualification, Skills & Experience:
- Bachelor's Degree/IMM Diploma
- 4 years' continuous job experience as a Brand Manager
- Preferably in FMCG with some management expertise
- The food industry, and/or Out of Home industry would be an advantage
- Management &/or Supervisory experience
- Exposure to, and understanding of P&L and ROI is critical.
- Shelf health inspection and Rate of Sale Analysis skills
- Project management skills
Key Result Areas
- Understand category dynamics and identify ways to improve Brand performance in the short, medium and long term
- Leverage market information and analyse market trends to review and amend plans
- Development and implementation of brand plans
- Manage brand portfolio performance in terms of volume, campaign execution and profit delivery
- Develop & Execute innovative brand and business strategies
- Management and implementation of promotional and tactical brand campaigns
- Prepare promotional, advertising, media and research briefs as well as R&D briefs
- Liaise with external suppliers (promotional, advertising agencies, digital partners, packaging suppliers)
- Manage all aspects of new product development from concept to final product and launch package
- Monitor competitor activities, including trade visits and interaction with sales teams
- Mine market research for consumer insights-driven innovation and brand activation
- Brief partner agencies and manage ATL & BTL spend
- Monitor and report on brand market performance
- Manage consumer and shopper activities
- Competitor Pricing Analysis & Recommendation
- Manage all innovation and projects
- Market Analysis - Gap Identification
- Cross-Functional Team Leadership
- Business Review Preparation
A&P Budget Management
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