Brand Specialist, The Macallan

3 days ago


Johannesburg, South Africa Edrington Full time

**Requisition Id**:1450**Location**:JohannesburgAbout Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.
Position Summary
The Brand Specialist is responsible for driving The Macallan brand knowledge and confidence within the on and off trade. Your mission will be to segment the market and identify where The Macallan is present and activated and to drive brand engagement. You will be the inspiring and passionate face of The Macallan brand in front of key trade accounts, responsible for influencing decision makers, as well as the education and engagement of staff. It is imperative that the Brand Specialist embodies the essence of the brand in both behaviour, luxury mindset, and delivery of key brand messages.
Job Description
Day-to-day you will be responsible for the following:

- Deliver bespoke education for The Macallan and build elevated brand confidence within priority trade accounts and local wholesalers, inspiring brand advocacy and ensuring front of mind presence
- Regular updates to local marketing and commercial teams on The Macallan performance in the On and Off trades
- Build relationships and the trust of key decision makers (e.g., beverage directors, buyers, and leading bar staff)
- Create and demonstrate The Macallan serves and rituals to priority On Trade accounts
- Work with The Macallan marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives
- Collaborate with The Macallan Regional Education Manager and actively contribute as part of the global education, marketeer, and commercial network
- Identify key brand building initiatives for The Macallan in collaboration with local commercial teams
Skills and Experience

You will be a creative thinker with a commercial mindset, with previous experience working in either on-trade, brand ambassador roles and/or in luxury. A natural presenter, you will be able to influence, upsell and inspire conversations and you will be self-driven and highly organised. A passion for whisky, or the spirits industry, would be advantageous.
Employee value proposition

At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.


  • Brand Trainer

    1 week ago


    Johannesburg, South Africa Edrington Full time

    **Requisition Id**:130 **Location: **Johannesburg About Edrington Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with...


  • Johannesburg, South Africa The Recruiters Full time

    **Title**: **Brand and SME Development Specialist**: **Salary**: - 45000 - 50000 **Description**: - Brand and SME Development Specialist - Our Client is a nationwide, aviation services company delivering safe and reliable common service to the aviation industry, according to international best practice. An exciting permanent job opportunity exists with...


  • Johannesburg, South Africa Edrington Full time

    **Requisition Id**:2267**Location**:Johannesburg, ZAAbout Edrington Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal...


  • Johannesburg, Gauteng, South Africa The Working Earth Full time

    Are you passionate about branding and marketing?About The Working EarthWe are a dynamic organization committed to excellence in the FMCG industry.Job Title: Marketing Branding SpecialistJob Summary:We are seeking a highly motivated Marketing Branding Specialist to join our team. As a key member, you will be responsible for assisting the Brand Manager in...

  • Brand Specialist

    3 months ago


    Johannesburg, South Africa Red Bull Full time

    **Company Description**: The Brand Specialist works on understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption. Working closely with the Head of Brand Marketing to contribute to the annual business plan by creating, planning and executing brand projects & new...


  • Johannesburg, South Africa HotelJobs.co.za Full time

    BRAND SPECIALIST - JOHANNESBURG - R40000, Petrol card and Cell allowance Our client, a national Catering Equipment Supply Company based in Johannesburg are currently recruiting for a BRAND SPECIALIST who will be responsible for developing and implementing brand strategies that enhance their market presence and drive growth. You will work closely with the...

  • Brand Specialist

    4 weeks ago


    Johannesburg, South Africa The Skills Mine Full time

    Requirements: A Bachelor’s degree or diploma in Marketing, Advertising, Communications, or a related field & 5 years plus Marketing experienceExperience in Media Buying is a plusResponsibilities: Implement branding strategies that are aligned with the company vision and brand global campaignsLead creative development and drive the CTA to the relevant...

  • Brand Specialist

    4 weeks ago


    Johannesburg, South Africa The Skills Mine Full time

    Requirements:  A Bachelor’s degree or diploma in Marketing, Advertising, Communications, or a related field & 5 years plus Marketing experience Experience in Media Buying is a plus Responsibilities:  Implement branding strategies that are aligned with the company vision and brand global campaigns Lead creative development and drive the CTA to the...


  • Johannesburg, South Africa Aim Personnel Full time

    Brand Specialist – Johannesburg South – R40 000ctcMust have kitchen equipment sales experience. Developing and implementing brand strategies that enhance the market presence and drive growth. Ensure our brand message is consistent and compelling across all channels. Proven experience as a Brand Specialist. Brand management and marketing principles....


  • Johannesburg South, South Africa Aim Personnel Full time

    Brand Specialist – Johannesburg South – R40 000ctc Must have kitchen equipment sales experience. Developing and implementing brand strategies that enhance the market presence and drive growth. Ensure our brand message is consistent and compelling across all channels. Proven experience as a Brand Specialist. Brand management and marketing principles....


  • Johannesburg, South Africa BankservAfrica Full time

    This details all the information about the job posting. - Share this job as a link in your status update to LinkedIn. **Do you see a future that includes more?** **More exposure to innovative technologies, more personal growth, more experience?** **Look at the position we have available and see how, together we can shape your future, so that you can give...


  • Johannesburg, Gauteng, South Africa Isilumko Staffing (JHB) Full time

    Job Purpose: We are seeking an experienced Brand Management Specialist to join our team at Isilumko Staffing (JHB). This role is responsible for the development, execution, and monitoring of brand strategies to ensure consistent and positive brand positioning in the market.Key Responsibilities:Analyse brand positioning and consumer insights to inform...


  • Johannesburg, Gauteng, South Africa Ubuntu We Sizwe Two Four Seven Pty Ltd Full time

    About the PositionWe are seeking an Online Brand Specialist to join our marketing team at Ubuntu We Sizwe Two Four Seven Pty Ltd. As a key member of our digital marketing department, you will be responsible for creating and implementing online branding strategies that drive engagement and conversions.Key Responsibilities:Develop and execute comprehensive...


  • Johannesburg, South Africa Wellwishers Full time

    We are recruiting for a dedicated and dynamic Brand Specialist: Sponsorship to join an Insurance company based in Sandton Johannesburg. The company believes that sponsorship plays a crucial role in its marketing strategy and looking for an individual who can take charge of this responsibility with enthusiasm and creativity. **Who’ll you report to**: The...


  • Johannesburg, Gauteng, South Africa Isilumko Staffing (JHB) Full time

    Isilumko Staffing (JHB) is seeking a Senior Brand Marketing Specialist to lead the development, execution, and monitoring of brand strategies. The successful candidate will have a keen understanding of both creative and data-driven marketing approaches.The ideal candidate will have a Bachelor's degree in Marketing or a related field, with 5+ years of...

  • Brand Manager

    2 months ago


    Johannesburg, South Africa African Ambition Full time

    Brand Manager Location: JHB Basic: R850 000 PA We are all about striving for a wholesome consumer experience. We are on the lookout for a brand manager, who will make a customers purchase journey enriching. Being someone who will shape the brand image, we are hiring a brand specialist who will understand consumer insights and execute marketing campaigns as...

  • Brand Manager

    2 months ago


    Johannesburg, South Africa African Ambition Full time

    Brand ManagerLocation: JHBBasic: R850 000 PAWe are all about striving for a wholesome consumer experience. We are on the lookout for a brand manager, who will make a customers purchase journey enriching. Being someone who will shape the brand image, we are hiring a brand specialist who will understand consumer insights and execute marketing campaigns as per...


  • Johannesburg, South Africa Talent Tank Full time

    **JOB PURPOSE**  A driven individual to effectively implement the role of a Brand and Creative Specialist for the Rhiza Group. The individual is to develop creative visual concepts that represent the brand and the supporting sub-entities. Visuals will be used for advertising, brochures, branded stationary, Brand CI and other brand...

  • Brand Specialist

    4 weeks ago


    Johannesburg, South Africa Jobted ZA C2 Full time

    Job Purpose: The Brand Specialist will develop and implement brand strategies to ensure consistent market positioning, enhance customer loyalty, and support integrated media planning and buying. This role combines creativity, market analysis, and cross-functional collaboration to drive brand growth. Key Responsibilities: - Brand Strategy: Adapt global...


  • Johannesburg, Gauteng, South Africa Company People Motor Industry Recruitment Specialists Full time

    **Job Description:** We are looking for a highly skilled Brand Activation Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing campaigns that drive brand awareness and lead generation.The successful candidate will have a strong understanding of current online marketing concepts, strategies,...