Marketing Manager

7 months ago

Cape Town, South Africa Silvertree Capital (PTY) ltd Full time

**About the role**:
Faithful to Nature is South Africa’s leading omnichannel natural products retail, with a purpose of realising a world where the products we consume don’t harm us, our planet or our communities. We are seeking a new head of the FtN marketing team, reporting to the Faithful to Nature co-CEO. Faithful to Nature is part of the Silvetreebrands group of disruptive consumer brands, so the role would work closely with the group marketing function and central studio and technical capabilities, as well as the marketing teams of UCOOK, Pet Heaven and SKOON.

**Objectives of the role**:

- Enhance current brand positioning, grow brand awareness and target audiences across all channels
- Develop clearly measurable and channel-specific marketing strategies
- Lead the execution of marketing campaigns through effective cross functional collaboration
- Know our customer. Through, analysing consumer insights, market trends, and staying up to date with best practices in digital marketing
- Engage in analytics and reporting to extract insights for campaign development and go-to-market strategies
- Partner with the design, commercial, tech, CRM and Google Ads teams to drive a coherent marketing strategy

**Core duties and responsibilities**:

- **Strategy and planning**:

- Draft and direct the annual marketing budgets to maximise ROI
- Track performance vs. plan and if necessary, adjust strategy & marketing activities
- **Reporting and Analysis**:

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
- **Driving growth**:

- Drive website traffic using paid & owned digital channels
- Drive customer acquisition and retention across all channels
- Work with CRM, BI & Dev teams to develop data-driven customer segments and personalisation
- Work with the _Partnership Manager_ to set up new partner programs and generate qualified leads
- Work with the _Social Media Manager_ &_ CRM_ team to grow the FTN community across all platforms
- Work with the _Digital Paid Media Manager_ to ensure that our paid search and display campaigns are set up correctly, balancing ROI and spend, and speaking to our strategic brand objectives
- **Campaign execution**:

- Conceptualise and execute multichannel acquisition and retention campaigns, ensuring the alignment of brand and messaging across all channels
- Own all campaign rollouts. By working with all stakeholders, ensure all deadlines are adhered to.
- Conceptualise and oversee the development of channel-specific creative briefs for ongoing assets and stand alone campaigns
- Guide creative direction to meet objectives for all channel-specific, customer-facing communications
- Drive the execution of the affiliate, CRM and social media marketing strategy
- **Content creation & dissemination**:

- Develop strategic content based on the annual content calendar to bring the FTN brand to life in all channels while directly linking it to commercial objectives and consumer/market trends.
- Oversee the seamless functioning of the blog and coordinates its continuous content updates
- **Stakeholder management**:

- Nurture internal and external stakeholder relationships
- Communicate with the management team about marketing campaigns, strategies, and budgets

**KPIs**:

- Top line sales target
- Traffic targets per channel
- New customer acquisition numbers
- Customer retention and re-activation
- Seamless and timeous execution of ad hoc and ongoing marketing campaigns
- Annual rate card target
- Managing marketing expenses within budget
- Education and experience required:

- Experience in the health and wellness industry, or a strong passion for this industry
- Proven track record in digital growth marketing
- Degree or diploma in Marketing or Advertising
- 4-6 years of relevant marketing experience or 6 - 10 years relevant brand management experience
- Functional skills:

- Strong digital & growth marketing skills
- An eye for creativity and the ability to evaluate concept, copy and design
- Ability to create and execute marketing campaigns and plans
- Project & time management
- Operational excellence and decision making skills
- Metrics driven marketing approach
- Experience with marketing automation and CRM
- Social media marketing
- AI experience within the marketing field is an added bonus
- Knowledge of Google analytics and/or Power BI
- Soft skills:

- Self-starter who is able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
- Accountability and initiative
- Finger on the pulse of current trends & micro-trends (health & wellness, food & pop culture)
- Able to work effectively with colleagues in an environment of respect and mutual trust and guided by strong company values and purpose

**Other job details**
- Would be required to travel to our Muizenburg and Paarden Eiland offices.

**Current staff benefits**
- Discounts across the Silvertree portfolio group : 25

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