Senior Manager: Integrated Marketing and

6 months ago

Johannesburg, South Africa Sci-Bono Discovery Centre Full time

**RE-ADVERTISEMENT**

**SENIOR MANAGER: INTEGRATED MARKETING AND COMMUNICATIONS**

**(5 YEARS FIXED-TERM CONTRACT)**

**JOB PURPOSE**

The primary purpose of this position at Sci-Bono Discovery Centre is to increase visibility, and brand loyalty and generate revenue by increasing sales through successful marketing for the entire organization, using market research marketing communications, sales management, branding, events management, and reputation management. This position entails overseeing marketing initiatives that deliver value, growth, and return on investment.

**PRINCIPAL ACCOUNTABILITIES**

**Integrated Marketing Strategy**
- Develop an Integrated Marketing and Communications Strategy to support the core business of the organisation and foster coordination for all support functions in a bid to uphold organisational resilience and financial viability.
- Develop and execute integrated marketing strategies aligned with the organization’s goals.
- Coordinate marketing campaigns across various channels (digital, print, events, etc.).
- Effectively manage the Marketing Department and ensure that strategic goals are met in support of the mission and vision of Sci-Bono Discovery Centre.
- Stakeholder Management Strategy.

**Brand Repositioning and Management of Brand Sci-Bono**
- Reposition the existing brand to foster an appeal to new stakeholders and funders, especially in the private and retail sectors.
- Improve market perception, and stakeholder involvement by setting measurable milestones and outcomes.
- Use repositioning and partner equities to broaden our audience reach, and enhance the brand’s perceived value and alignment with strategic sectors and partners.
- Use our brand to bolster our revenue generation strategies and contribute to the diversification of our funding sources.
- Ensure the delivery of effective brand/member communications through digital and print assets.
- Develop and communicate the brand strategy to all relevant stakeholders.
- Ensure that the Marketing team delivers high-quality brand visibility, increase brand awareness, monitor the delivery of the brand standards, and recommends areas of improvement.
- Be a brand ambassador for the organisation, ensuring the promotion of the brand in a coordinated, and consistent manner.

**Reputational Management**
- Ensure that Reputational management activities are aligned with the strategy of the organisation.
- Ensure that the reputation of the organisation is enhanced and maintained.
- Ensure that positive interactions with the media and various other stakeholders are held.
- Ensure that positive feedback is received / interactions noted because of press release publication.
- Acts as the brand's spokesperson with Media company.
- Support development of both proactive and reactive Reputational Management strategies and ensure integration of Reputation management into all brand focused marketing campaigns.
- Liaise with key stakeholders, internally and externally, regarding marketing related strategies and tactics, while cultivating a positive working relation with stakeholders.
- Manage ongoing partnerships with key channel and industry partners to leverage resources and deliver marketing and communications activities.
- Liaise with media and the press, draft press releases and media articles and optimise the organisation’s publicity and public profile.
- Establish and maintain a strong presence in the school system and manage the flow of regular communications with schools.

**Budget Management**
- Plan the marketing and communications budget to ensure prioritisation of key activities are delivered effectively.
- Ensure that there are no deviations from approved marketing budget.
- Allocate resources effectively within the marketing budget.
- Evaluate cost-effectiveness of campaigns.

**Communications**
- Create communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
- Ensure that there are no deviations from agreed deadlines for publication/ preparation of reports and presentation.
- Support the management of Sci-Bono’s social media presence and oversee content served.

**Multi-Media Broadcasting Studio/ Platform (MMBP)**
- Leverage the MMBP to foster the status of Sci-Bono Discovery Centre NPC as a regional leader and Southern Africa’s largest science centre that leads science education, mathematics, and technology education.
- Develop and implement a MMBP Revenue Strategy to monetise content, partner with aligned brands and partners to generate advertising and sponsorships.
- Host virtual science conferences, workshops, or webinars on the platform. Charge registration fees for participants.
- Create an online store within the platform to sell educational materials, science kits, or branded merchandise.
- Develop requisite policies, SOPs and strategies position the MMBP as a strategic partner to the core business, internal and external stakeholders.

**Strategic Posit

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