CRM Marketing Specialist

4 weeks ago


Green Point, South Africa Shimansky Full time

**CRM Marketing Specialist**

**Your responsibilities will include**:

- Work with the sales, merchandising and marketing team to find ways to segment the B2B and B2C data base
- Create, implement and evaluate the CRM strategy
- Evaluate and report on the various communication channels effectiveness
- Manage communication platforms
- Improve the online conversion rate of customers taking action (purchasing, enquiring and subscribing)
- Develop and implement communication strategy
- Create automated journeys
- Report back on performance of communication
- Optimize based on the performance of the different channels

**Skills**:

- Data and results-driven with exceptional detail and knowledge around metrics, A/B testing, and ROI analysis
- Proven experience establishing strong collaborative relationships across varied sets of stakeholders
- Champion of customer-centric marketing; passion in leveraging data to achieve business outcomes
- Ability to work in a high-energy, fast-paced environment.
- Excellent written communication and copywriting skills -Tech savvy with a deep understanding of sophisticated CRM Tools and marketing automation software (like Active Campaign, Mailchimp, and Braze or similar)
- Solutions-oriented with a proactive and can-do attitude
- A strong working knowledge of Google sheets and/or Microsoft Excel
- Ability to perform under pressure
- Positive attitude, solid people skills and a team player approach
- A passion for constant learning and improvement
- Proactive, with strong initiative

**Qualification & Experience**:

- Bachelor's Degree in a Marketing
- Experience in an e-commerce environment

**Advantageous**:

- Experience in luxury brands
- Basic HTML and CSS knowledge

**Experience**:

- CRM Marketing Specialist: 3 years (required)

Ability to Commute:

- Green Point, Western Cape (required)

Ability to Relocate:

- Green Point, Western Cape: Relocate before starting work (required)



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