Marketing Manager
4 weeks ago
**VACANCY: Marketing Manager**
**1-year Fixed term contract and/ or the end of the business rescue process, whichever comes first**
Work Location : Forest Hill Shopping Centre
Position : Marketing Manager
Reporting Manager : General Manager
Application Closing Date : 11 August 2023
Job Description : (see below)
General Description The main tasks and responsibilities associated with the position are listed below. This is not an exhaustive list of tasks and responsibilities and any other tasks and/or responsibilities that could be reasonably expected for the position may be required
Duties and Responsibilities **Develop the Centre’s annual marketing and CSI strategy and budget**
- Assist the Marketing Executive with compiling a comprehensive marketing and CSI strategy in line with Centres objectives and research results on an annual basis.
- Compile the marketing budget in line with annual marketing strategy.
- Manage the execution of the marketing strategy on a daily basis.
- Manage and control the marketing budget and expenditure in line with marketing activities.
- Implement all CSI events as determined by partnerships or the strategy.
- Research strategy:
To implement a research strategy as required and oversee the appointed service provider;
To facilitate focus groups as may be required to gather information; and
To implement surveys digitally or direct as information gathering tools as needed.
**Develop and Implement the Centre’s brand strategy and advertising**
**plan**
- Coordinate the creative campaigns developed for the Centre’s brand (driven by the Marketing Executive), Centre and event/promotion specific campaigns and manage the creative and production process.
- Determine the preferred media and tools to be used in the advertising strategy and initiate all media planning and booking.
- Act as the primary brand custodian for the shopping Centre
**Oversee the management of staff**
- Effectively supervise Marketing personnel, ensuring optimal performance.
- Provide leadership to assigned personnel through effective objective setting, delegation, and communication. Conduct regular meetings to ensure that personnel are well informed of changes in policies and procedures. Discuss areas needing improvement.
- Assign and coordinate personnel. Direct daily operations.
- Identify, develop, and implement training programs as appropriate.
- Conduct performance appraisals. Provide measurable feedback to assigned personnel and suggestions for improved performance. Formulas and implement employee corrective actions as needed.
- Ensure that staffing levels are appropriate: Interviews, hires, and assigns personnel as necessary in conjunction with the
Centre manager.
- Assume responsibility for related duties as required or assigned.
- Ensure that work area is clean, secure, and well maintained.
- Complete special projects as assigned.
**Provide high quality support to the organisation’s strategy**.
- Plan and implement all promotions and events.
- Sustain the brand awareness levels of the Centre through ongoing annual, seasonal, weekly events and promotions as set in the marketing strategy.
- Conceptualize events/promotions in line with marketing strategy and Centre objectives and oversee the event team’s implementation the plan.
- Ensure efforts to secure sponsorships to enhance event spend wherever possible.
- Ensure that events are successful in building the brand,
increasing quality foot traffic, driving turnover and extending dwell times.
- Drive the digital and social media strategy for the Centre.
- Implement the digital/social media strategy as detailed in the
Centre marketing strategy.
- Ensure all engagement across digital platforms is aligned to the brand principles and follows the good practice guidelines at all times.
- Coordinate media relations, public relations and publicity.
- Develop a PR strategy in line with the approved marketing plan and strategy
- Oversee PR outputs to ensure ongoing efforts to secure publicity to maximize exposure for the Centre.
- Control regular development and dissemination of press releases to targeted media.
- Control regular meetings with key journalists and/or media contacts to build relationships.
- Establish key media contact details.
- Develop and implement an effective crises communication management plan and ensure all management role players are trained effectively as detailed by the plan.
**Coordinate third party income**.
- Oversee the exhibitions and indoor/outdoor sales strategy and oversee implementation by the Sales Manager.
- Supervise the sales function and ensure that income targets are met and potentially exceeded.
- Ensure that all exhibition displays and activities are in line with
Centre regulations and reflect positively on the Centre’s brand.
- Manage contractual SLA’s of any external media agencies appointed by the Centre to drive sundry sale income.
- Implement the necessary controls and procedures to ensure that
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