Social Media Coordinator
7 months ago
**About the role**:
The _Social Media Co-ordinator (Faithful to Nature, UCOOK, Pet Heaven) _supports the _Group Social Media Lead _in growing and managing all social media channels for Faithful to Nature, UCOOK & Pet Heaven.
The _Social Media Co-ordinator_ is primarily responsible for scheduling, disseminating and tracking the performance of all social media content, and managing, engaging and growing the communities around our 3 brands, across all social media channels (Facebook, Instagram, Tik Tok, LinkedIn, YouTube). The _Social Media Co-ordinator _has a deep understanding of the tone and voice and narrative pillars of the 3 brands, allowing them to speak in the relevant brand voice when engaging with the brands’ communities. They also support the_ Group_ _Social Media Lead _with content creation, working with influencers, etc.
**Core duties and responsibilities**:
- Management of social media channels(Facebook, Instagram, Tik Tok, LinkedIn, YouTube), and executing brand content in social channels:
- Scheduling and posting content at relevant times to maximise reach and engagement
- Community management on social media channels, including liaising with the customer care team to ensure the satisfactory resolution of customer complaints flagged on social media channels
- Measure performance and ROI by reporting on channel results and performance in a manner that is relevant, meaningful, actionable and understandable
- Support the _Group Social Media Lead_ in actively growing the social media followings and engagement for all 3 brands:
- Proactive community management with audience in the relevant brand tone of voice to drive engagement
- Assist the _Group Social Media Lead_ in executing the strategic social media calendar for each of the 3 brands to generate authentic engagement and drive awareness on all social channels
- Implement creative social media campaigns (including paid campaigns where relevant) to grow social media following & engagement
- Implement & support influencer marketing & relevant social media brand partnership campaigns, e.g. liaising with influencers, logistics, etc.
- Support video content creation, e.g. assisting on social media shoots, capturing behind-the-scenes content, light video editing, managing shoot logistics, etc.
- Contribute social media content ideas across all 3 brands
- Education and experience required:
- Degree or diploma in Marketing, Advertising or Social Media
- 1 - 2 years relevant experience, including proven experience with Facebook, Twitter, Instagram & Tik Tok
- Functional skills:
- In depth knowledge of all social media channels incl. Facebook, Twitter, YouTube, Instagram & Tik Tok, including how to use measurement tools
- Strong written communication skills
- Trend conscious, with a focus on social media & digital trends and memes
- Good technical understanding and able to pick up new tools quickly
- An understanding of paid social media
- Up to date with all new developments in the industry
- Customer service
- Soft skills:
- Creativity
- Strong analytical, verbal, and written communication skills
- Impeccable aesthetic and love of design
- Attention to detail
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