Retention Marketing Consultant

2 weeks ago


Johannesburg, South Africa Recruiter Ruth | Performability Recruitment Full time

**WANTED**: A customer centric and data driven Retention Marketing/ Customer Retention Specialist. This is role 1 part Digital Marketing and 1 part Customer Retention.
This Role Requires You to...
Have experience in retaining existing and new customers and increase loyalty and retain business
Take ownership of end-to-end campaign planning, idea generation and briefing
Create and plan all retention-based marketing of segments, monitoring, and analysis of campaigns
Implementation of all marketing and promotional activities with the aim of increasing conversions, improving client engagement and customer loyalty
Compile a plan to assist in increasing new customer conversion rates and reduce Churn
Create purposeful campaigns by delivering maximum return of investment
Use business intelligence tools and data to gather insights to future decision making
Perform a trend analysis and interpretation of current customer needs using business intelligence tools and data
Must be comfortable in online spaces
Minimum skills and knowledge required
Grade 12
3-5 years Retentions Experience
Advanced Excel skills
Experience in digital, direct marketing and analytics is an advantage
HTML / CSS experience an advantage
3-year Marketing degree an advantage



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