Marketing Coordinator

4 weeks ago

Cape Town, South Africa Motus Corporation Full time

**About Us**

At getWorth, we're not just redefining the motor vehicle industry; we're leading a global revolution with the fusion of patented AI wizardry and automotive expertise. As pioneers of a new era in buying and selling, we promise exceptional, rational, and transparent experiences for those with a taste for the extraordinary. With a ?at organizational structure, we balance professionalism with a laid-back, cool culture in our modern, stylish space that prioritizes comfort and creativity. Our incentive systems align your success with overall company triumphs, ensuring your contributions are celebrated.

We expect our team to embody our core values in delivering an unparalleled exceptional customer service experience. This involves prioritizing convenience, transparency, and professionalism, aligning with our commitment to putting the customer first. We foster a culture of continuous improvement, encouraging our team to assess and challenge systems for ongoing enhancement. Collaboration is at the heart of our success, and we highly value individuals who take ownership of delivering high-quality work in a self-disciplined manner with a focus on timeliness.

**Join us at getWorth, where our commitment to excellence, customer-centricity, and teamwork defines our dynamic and innovative environment.**

**Position Overview**:
We are looking for a **digitally savvy Marketing Coordinator**to help drive our brand forward through high-impact paid media campaigns, social media strategy, and data-driven marketing initiatives.

This role is ideal for a proactive, analytical, and creative marketer who:
? Has proven success in running social media and paid ad campaigns that deliver measurable results in lead generation and conversions.
? Is eager to grow into a leadership role or become a key strategic player in our marketing team.
? Understands the automotive industry or is willing to dive deep into consumer buying behaviors in the used car market.

**Specific Role Responsibilities**:
**Key Responsbilities**:

- **Digital Marketing & Paid Media**
- Plan, execute, and optimize high-performing paid media campaigns across Facebook, Instagram, Google Ads, and other platforms to drive lead generation and conversions.
- Take ownership of in-house campaign management, ensuring efficient budget allocation and strong ROI.
- Use data-driven insights to optimize ad spend, targeting, lead generation and creative performance for maximum impact.
- Conduct A/B testing to refine messaging, audience segments, and ad formats for maximum conversion rates.
- Track and analyze campaign performance metrics (cost per acquisition, cost per sale, lead quality, conversion rates, CPC, CTR and ROI) to continuously optimize and improve results.
- **Social Media & Content Strategy**
- Manage getWorth’s social media platforms (Facebook, Instagram, LinkedIn, TikTok and YouTube) with engaging content tailored for the used car market and manage community engagement.
- Work with the creative team to develop eye-catching ads, educational content, video campaigns and promotions.
- Keep a pulse on automotive trends, competitor strategies and customer behavior to refine targeting and messaging.
- **Data Analysis & Reporting**
- Monitor Google Analytics, Meta Business Suite, and other reporting tools to track performance and suggest improvements.
- Provide weekly and monthly reports on campaign effectiveness, lead conversion trends and engagement.
- Identify trends and insights to optimize campaigns.
- Work closely with sales and acquisitions teams to align marketing efforts with operational needs and showroom stock levels.
- **Brand & Growth Strategy Support**
- Support the Head of Marketing in developing marketing strategies to enhance brand awareness and lead generation.
- Research competitor strategies and industry trends to identify new opportunities.

**Qualifications and Experience**:
**What we're looking for**:

- Proven experience in running high-performing paid media campaigns, with a strong focus on lead generation and conversion tracking.
- Strong experience in Facebook Ads Manager, Google Ads, and performance tracking tools.
- Data-driven mindset with the ability to track key performance metrics and optimize campaigns accordingly.
- Experience in budget management and strategic ad spend allocation to maximize returns.
- Passion for the automotive industry or the ability to quickly learn about used car sales, acquisitions and trade-ins psychology.
- Excellent communication skills and the ability to work in a fast-paced, results-driven environment.

**Experience**:2+ years in digital marketing, paid media, or social media management

**Skills and Personal Attributes**:
**Bonus Skills (Advantageous but not Required)**:

- Experience in automotive, advertising agency, e-commerce, or fintech industries.
- Previous experience with CRM tools.
- Copywriting experience for paid ads and website content
- Graphic design or video editing skills (Canva,

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