Senior Manager

2 weeks ago


Johannesburg, South Africa MTN Nigeria Full time

**Mission/ Core purpose of the Job**
- The Head of Marketing ICT CoE will responsible to position ICT CoE as the partner of choice for inspiring and enabling growth through ICT solutions:

- Develop and implement the ICT CoE marketing strategy in alignment with the MTN Business SA, MTN SA and the MTN Business Group strategies - is this applicable?
- Develop relevant targeted marketing strategies for each identified market segment
- Support sales team through content marketing and sales enablement initiatives such as opportunity-centric marketing, case study, sales collateral development and channel expansion marketing initiatives
- Provide business and market intelligence as well as analytics through the creation and implementation of research and reporting programmes and tactics that support the needs and objectives of ICT CoE
- Contribute to the overall development and maintenance of ICT CoE’s reputation
- Establish the Marketing department of the ICT CoE

**Job Outcomes/Results**
- Increase ICT CoE revenues and profitability
- Customer numbers - gross adds and churn
- Execution of projects within set timelines
- Provide data on product performance and tracking
- Successful launch of new product/product uptake
- Optimal mix of product lifecycle management
- Delivery of marketing plans
- Marketing effectiveness

**Key Activities & Responsibilitie **s
- ICT CoE Marketing Strategy
- Define Marketing strategy for ICT CoE, in conjunction with ICT CoE Executive
- Develop the relevant and targeted marketing strategies for each of the market segments to support sales
- Establish premier events for Partners and Clients to drive brand loyalty
- Develop, together with the product and solutions organisation, regular MTN-led thought leadership events to position MTN as a leader in the mobile and ICT space
- Drive product promotion to achieve revenue and profitability targets
- Provide regular market and business intelligence to shape the sales and business strategy
- Monitor performance in segment in an on-going basis and define corrective action plans to achieve business and financial targets
- Oversee the planning, development and execution of the organisation marketing objectives and advertising initiatives
- Ensure effective Return on Marketing Investment (ROMI)

**ICT CoE Marketing operations**
- Focus on providing exceptional Client Experience
- Drive the Partner and Client Satisfaction Survey in conjunction with the Sales and Partnership teams
- Position MTN Business as the partner of choice for mobile and ICT solutions
- Manage brand reputation in partnership with MTN Group EBU and Consumer Marketing
- Ensure delivery of exceptional client experience
- Be the overall custodian for brand and customer engagement across the business

**Ensuring a culture of Operational Excellence**
- Perform regular market analysis and analyse trends
- Ensure the right marketing organisation structure to enable a better client experience
- Development of the appropriate product and solution collateral (in conjunction with the Products team) to support Sales and Partner teams
- Provide on-time and accurate reporting across the sales verticals
- Ensure that a process is in place for seamless handover between marketing and all other relevant functions
- Effective budget management
- Implement processes and procedures to accurately determine ROMI

**Process and Procedure Effectiveness**
- Ensure that workflow continues without interruption
- Continually improve existing processes and procedures to enhance effectiveness, efficiency and performance
- Implement a high standard of housekeeping and ensure it is maintained on a daily basis to avoid any none conformance.
- Ensure all documentation is filed in a manner that is easily retrieval by any member of the team and meet the organisational requirements.
- Manage all risks that could be affecting clients

**People & Culture**
- Provide technical, procedural and policy guidance to staff, colleagues, partners and vendors
- Create and implement own personal development plans
- Manage own Performance and identify training needs. Coach and guide colleagues where necessary
- Enable and model healthy employee relations and collaborative teamwork
- Contribute to building a culture of continuous evaluation and improvement. Drive a culture of high performance, accountability and consequence management
- Ensure open communication channels with staff and implement change management interventions where necessary
- Act as an ambassador for the team by living the Brand values and vital behaviours and changing and influencing employees’ behaviour

**Continuous Improvement**
- Research and keep abreast of new innovations, identify and share leading practices, concepts and benchmarks on a continual basis
- Monitor true-value metrics to measure the impact and benefit of the function to MTN SA
- When required execute on area-specific projects

**Governance, Reporting and Control measures**
- Strictly



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