Brand Manager: Hospitality: Renowned Wine Estate

3 weeks ago

Stellenbosch, South Africa Viv Gordon Placements Full time

The Hospitality Brand Manager will work closely with the Marketing Manager for Retail, to ensure that brand consistency and synergies are achieved, as well as with the Hospitality, Farming, Sustainability and Education teams to ensure full knowledge of all activities for marketing purposes.
The focus of this terrific role will be on building and positioning the estate as both a local and global brand, as well as maintaining sustainable business growth in line with brand values and the overall business strategy. This is specific to the Hospitality business but keeping the broader brand in mind.

An on-site presence is required, and although there is some flexibility, you will need to be willing to be on site most days.

**Responsibilities**:
Primary
- Overall management and oversight of marketing and brand assets
- Ownership of Marketing and Brand Strategy for the farm, with a focus on Hospitality
- Driving overall brand and business goals, with a focus on Hospitality
- Compiling and executing Hospitality marketing campaigns from concept / idea to execution, on time and within budget
- Working with the Hospitality team and across all divisions to ensure integration of marketing ideas across the business
- Devising and presenting compelling, innovative, fresh, dynamic concepts to build the brand and drive customer engagement
- Monitoring new trends, strategies, and digital tools
- Monitoring competitors, local and global: proactively conducting ongoing analysis to adapt and adjust strategy and remain responsive to market and customer needs and changes
- Attending networking events and product launches to represent the business
- Conducting relevant research and analysing data to identify and define target customer / audiences
- Building strategic relationships and partner with key industry players, agencies, and vendors, as well as with internal teams
- Building and managing marketing budget
- Integration of Farm and Sustainability into the offering.

Communications
- Building annual marketing calendars, including: Mailers, Communications across platforms, Behind the scenes - meet our makers / source.

PR
- Drive overall PR strategy and plan with PR agency in conjunction with Retail Marketing Manager
- Generate and submit briefs and content to PR representatives and advertising platforms
- Develop strategies and tactics to boost the company’s reputation and drive qualified traffic
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals and/or targets set (track ROI)
- Develop and drive external PR and influencer strategies.

Digital Strategy & Communications
- Brief designers and agencies regarding website and communications to ensure all information is current
- Plot online mailers and content plans
- Liaise with the digital agency and marketing team on digital marketing performance and initiatives
- Develop strategies and tactics to drive traffic and build the brand
- Manage websites and use data analytics to adjust efforts if required
- Work with agency and photographers to brief, direct and deliver required photographic needs
- Measure and report on performance of marketing campaigns, gain insight and assess against goals.

Special Events Strategy & Communications Plan
- Creative conceptualisation, ownership, and implementation of annual Special Events Strategy (execution is done by Events)
- Communicating/Marketing the offerings of weddings, functions and conferences forms part of this role, execution does not.

**Requirements**:

- Industry relevant Marketing Diploma/Degree
- 7-10 years in a Marketing role
- Experience of special events - preferred
- Relevant technical expertise in one or more Marketing fields
- Diverse Local and Global exposure and experience (preferred)
- A proven track record in the following areas: Brand Management, Social Media, Website design and management, Brand and Marketing / Activation & Eventing Projects, Budgeting and financial modelling, Systems / Analytics, and CRM (preferred)
- Organisational and planning skills
- Commercial awareness
- Analytical skills (incl. firm grasp of BI / data driven insights and trends)
- Project Management skills
- Innovation / Creativity
- Presentation skills
- People management and interpersonal skills - critical
- Honesty and integrity
- Goal orientated: ability to drive projects and achieve outcomes
- Influencing and Negotiation skills
- Flexibility, adaptability & agility
- Good listening and communication skills
- Strong sense of self-awareness
- Ability to work quickly, prioritise and juggle a number of projects across divisions
- Collaboration skills
- Networking skills
- Able to work on-site in Stellenbosch.

City: Stellenbosch

Country: South Africa

Level of Expertise: Mid-Senior

Remuneration: Negotiable

Reference Number: #Viv2975

**Viv Gordon**:
MD & Consultant

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