Social Media Manager

2 weeks ago

Durban, South Africa Time Personnel Full time

**REQUIREMENTS**
- Matric, 3-5 years of work experience on digital projects, preferably as a Digital Media/Digital Project Manager or Brand Manager responsible for digital communication and/or working in a global marketing team
- University degree in Marketing, Communications, Journalistic, IT & Digital
- Experience of working with social communication for a global brand within the Luxury/drinks (FMCG) / alcohol / tobacco brands / luxury brands where marketing is a plus (legal advertising constraints)
- Fluent English (high level of literacy), French is appreciated, but not a must
- Experience in managing digital channels for multiple brands in a corporate company
- Experience & excellent eye for detail in digital media. Understanding production across all digital sources & strong understanding of digital media buying.
- Content creation experience and passion for understanding local culture
- Able to change tone of voice for different audiences/brands.
- Experience in developing and implementing long-term digital strategies
- Strong understanding of paid/earned/shared/owned media landscape
- Excellent organizational, project planning and know-how of brand marketing
- Experience in campaign reporting and
- Build relationships with multiple stakeholders from agencies to senior management.
- Able to deal with complaints/issues/praise. Understanding of escalation best practices
- To provide creative direction and ensure social media best practice is followed.
- Experience using social media analytic software (e.g. Talkwalker, Emplifi, etc) advantageous

**DUTIES**
- Understanding the overall brand strategy, DNA, and translating it into a coherent and effective relevant digital strategy that will engage our different audiences.
- Develop digital strategy, conceptualising & implementing strategic objectives & KPIs
- Report and advise on key consumer trends and performance metrics.
- Work to understand consumer and demographic data to inform the digital strategic direction.
- Act as the advocate and custodian of digital and brand expert continually building the capabilities of the region.
- Cascade updates and information to Markets.
- Manage archive of social media & digital content.
- Ensure that pages are following the Marketing Code of Conduct.
- Monitor key industry trends using digital tools and channels.
- Monthly Check-ins with Markets to nourish digital efforts.
- Management of third-party suppliers.
- Developing best practice digital toolkits for Market's campaigns.
- Management, briefing and reviewing the work of Agencies.

Managing criteria with agencies
- Curating content from editorial calendars provided by Agencies
- Developing local content for in-market campaigns.
- Maintaining digital channels for brand pages.
- Implementing digital media.
- Creating monthly, quarterly and yearly reports for key brands to be shared with key stakeholders, using Talkwalker and Emplifi.
- Establishing a regional digital report to keep senior management and the agency stakeholders abreast of improvements in digital performance.
- Maintaining social media community FAQ and guidelines.
- Community Management and Escalation.

**Salary**: R37k dependent on experience

Join us on
**SOCIAL MEDIA **or visit our
**WEBSITE **for more information. See links below.

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