Social Media

3 weeks ago


Durban, South Africa The HR Company Full time
Duties include:
  • Responsible for creating and implementing digital marketing campaigns to promote hospitality services.
  • Working closely with local and international hotels within the group to fall in line with the Social Media Strategy as well as projects and events.
  • Email marketing
  • Liaising with related service providers
  • Responsible for daily maintenance of the Hotel Facebook page which includes taking and loading up of professional photographs.
  • Prepare media kits and media visits
  • Content creation
  • Monitor website traffic, email campaigns metrics and social media analytics
  • Liaison between the hotel and media manager, ensuring that press arrangements are booked and that awareness of the incoming media is communicated to all parties.
  • Optimise website content for search engines to improve search rankings
  • Assist in managing the digital marketing budget
  • Monitor expenses and ROI to ensure cost effective campaigns
  • Continuously improve and expand technical skills in graphic design software and emerging technologies
Requirements
  • South African Matric or equivelant
  • Must have a valid drivers license.
  • Relevant degree or diploma
  • Knowledge of both the Inbound and Outbound industry is essential
  • Experience in social media is a necessity.
  • Must have proven experience in digital marketing, including email marketing, social media and content creation
  • Must be able to host Breakfast, Lunch or dinner when required.
  • Must be prepared to work over the odd weekend when required to do so at exhibitions
  • Must be proficient on Microsoft packages, e-mail, internet and social media.
  • Proficiency in marketing automation tools
Attributes:
  • Strong analytical skills and the ability to interpret data to make informed decisions
  • Must be well presented and have excellent interpersonal skills
  • Excellent written and spoken English
  • Must have ability to work independently and achieve targets


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