Analytics and Insights Manager

6 months ago


Durban, South Africa RCL FOODS Careers Full time

At **RCL FOODS** we see and do things differently, we think bigger, work smarter and as a team collectively work towards achieving our ambition, to **Grow What Matters**

**Duties & Responsibilities**:
**Key Responsibilities**
- Analyse data sources, including external customer and category sell-out, customer loyalty, omnichannel as well as internal sell-in data, to identify opportunities for improvements and growth in shopper marketing and category management.
- Formulate compelling commercial propositions to enhance the weight of purchase, frequency of purchase, and basket penetration.
- Collaborate with Customer, Customer Marketing, and Marketing teams to identify opportunities for achieving category and brand growth in a commercially sustainable manner across various retailers,
- Provide data-led, fact-based propositions to inform and guide category growth roadmaps.
- Develop and implement data-driven strategies to optimise marketing and shopper marketing campaigns.
- Formulate shopper insights from omnichannel and loyalty data, leading into trend identification and audience segmentation.
- Create reports and dashboards where necessary to track key performance indicators (KPIs) and provide insights to decision-makers.
- Monitor overall shopper marketing performance to provide actionable insights.

**Minimum Requirements**:
**Minimum Requirements**
- Business/Information Systems/Mathematics/ Statistical related qualification.
- Solid background in Category, Shopper Marketing or Customer Marketing or retail analytics.
- 7+ years relevant experience
- Track record of working with customer related data sets directly from customer portals
- Proficiency with data mining, mathematics, and statistical analysis
- Advanced experience in pattern recognition and predictive modeling
- Experience with Excel, PowerPoint, Tableau, SQL, Power BI, and programming languages (ex: Java/Python, SAS) with strong visualisation skills.
- Demonstrated success in a commercial-focused environment.
- Proven ability to develop good working relationships, with strong communication skills



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