Lead: Events, Activations

2 weeks ago

Centurion, South Africa Rise Recruiting Agency Full time

Our client in the financial sector based in Centurion is looking for a Lead: Event, Activation & Experience.

The purpose of this role is to define the vision and direction for stakeholder experiences across our client’s brands. This involves leading a team of events professionals who will drive the design and implementation of stakeholder experiences, aligning their efforts with the group's objectives, industry standards and trends.

The primary goal is to create successful and memorable experiences for clients, stakeholders, and employees that not only enhance the brand's reputation but also contribute to the overall organisational goals and objectives.

**Requirements**:

- Bachelor’s Degree or equivalent in Marketing, with specialisation in hospitality & events.
- Business Administration qualification or related (advantageous).
- 5-7 years’ experience in marketing and stakeholder/client experience; or similar role in a big multinational corporation.
- 4-5 years' proven experience in leading and managing a team.
- 4-5 years' proven experience in budget management.
- 5-7 years' of proven experience in events management.
- A deep understanding of the events industry, including trends, best practices, and emerging technologies.
- Strong event management skills.
- Proficient in project management tools, and other relevant software platforms (advantageous).

Duties & Responsibilities:

- Develop and implement an overall events strategy aligned with the brands’ strategy and objectives which focuses on delivering impactful experiences that create brand awareness across our client brands.
- Define the vision and direction for stakeholder experiences by collaborating with stakeholders and ensuring that events align with the overall brand strategy and brand plans.
- Oversee the planning process of events to ensure seamless execution and to ensure that events cater to the needs and expectations of stakeholders, clients, and employees, ensuring consistently great experiences at our client events (internal and external).
- Shape the brand's image and reputation through upholding high-quality standards in event delivery, reflecting the Group’s image and values.
- Create experiences that reinforce positive brand associations and leave a lasting impression on stakeholders. This involves innovating traditional client and stakeholder experiences with the brands.
- Create and maintain client/stakeholder journey mapping for the various brand engagements and make recommendations to deliver high quality experiences at each touchpoint.
- Serve as a Subject Matter Expert to the Group Marketing function on client experience.
- Together with the team, deliver high quality brand experiences through events and activations.
- Establish and implement standardised event procedures for implementation in the Events Hub
- Foster a culture of innovation and creativity within the team to deliver unique and memorable experiences that stand out in a competitive landscape.
- Cross-collaborate with various teams, such as marketing and communications, to align event strategies with broader business goals.
- Oversee all aspects of event execution for platinum events, ensuring all details are meticulously organised.
- Remain hands-on during platinum events to manage unexpected challenges and guarantee smooth operations.
- Ensure deliverables are met within the budget and within existing financial controls in the Events Hub.
- Conduct risk assessments to mitigate potential risks associated with events, ensuring compliance with regulations, and implementing contingency plans to address any challenges that arise during execution including platinum events.
- Develop and provide reports to stakeholders on ROI and impact of events and activations.
- Establish measurable objectives and key performance indicators (KPIs) for events. After each event, analyse data and feedback to assess the success of the experiences and identify areas for improvement.
- Analyse the success of each platinum event through post-event evaluation, reporting and feedback from participants.
- Use insights to continuously improve event planning, ensuring impactful execution processes are in place.
- Maintain accurate event records, reports, and documentation for future reference.
- Stay updated with industry trends, attend conferences, and participate in workshops to enhance skills and knowledge.
- Continuously assess event experiences and gather feedback from attendees and clients to improve future events.
- Introduce innovative ideas and technologies to enhance event experiences and engagement.
- Handle any unforeseen challenges or issues that may arise during events, making quick decisions to ensure successful outcomes.
- Maintain strong relationships with clients, vendors, sponsors, and partners to ensure smooth event operations and foster long-term partnerships.
- Conduct regular performance evaluations and provide feedback to team members to improve their skills a

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