Marketing Manager

2 weeks ago


Johannesburg, South Africa Boardroom Appointments Full time

**Key purpose**:
To manage all activities related to both internal and external needs on product branding, trademarks, marketing collateral development, new product launches, website, and portal hosting as well as general marketing services. A key focus of the function is to ensure adequate liaison and support for our channel partner sales and marketing needs to successfully market and sell the company products/systems.

**Duties and responsibilities**:

- Devise, develop and implement marketing collateral, promotional material, and training material. (e.g., flyers, brochures, animations/videos, sales presentations)
- Develop and sustain the Company website, customer portal, apps. etc.
- ManageCompany's product brands.
- Manage all Trademark registrations and legal aspects regarding brand and product registrations.
- Develop editorial content for products to support PR activities within the channels.
- Liaise and support channel partners to promote Company products and to develop a market demand / pull from a diverse customer base. Also support channel events and exhibitions.
- Manage all branding aspects with regards to packaging and ensuring the brand is aligned throughout both channels externally.
- Manage the budget for all Company's marketing, advertising, branding and promotional activities
- Develop and maintain all internal communication including the company intranet, internal documents, value campaign and internal events
- Monitor the effectiveness of the agreed marketing and sales strategies to proactively comment, recommend amendments and propose revisions to existing product sales.
- Marketing support to HR with regards to their events and career fairs.
- Management of sponsorships pertaining to industry collaborations.
- Monitor positioning of the Company product opposite competitive offering.

**Qualifications and experience**:

- Degree/Diploma in Marketing or similar discipline.
- 6 - 10 years experience in the sales and marketing environment.
- Fully literate in the following packages: - Adobe Creative Suite (In-Design, Photoshop, Illustrator, WordPress)
- Global customer liaison experience (USA, Europe & Australia) an advantage.


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