Digital Acquisition Marketing Manager

6 months ago

Johannesburg, South Africa Edge Executive Search Full time

Looking for an exciting and new challenge then this is the job for you.

My client, who manages an extensive portfolio of exclusive clusters and luxury apartments are looking to appoint a Senior Digital Acquisition Marketing Manager to take the digital customer acquisition to the next level.

Work closely with the design and content teams to
implement creative social campaigns as well as scaling the growth of the digital channels, including YouTube, Facebook, Instagram, TikTok, LinkedIn and Google channels

**Main Functions**:

- Develop, manage and implement a multi-channel digital acquisition marketing strategy with senior leaders, to ensure that objectives of lead generation on and digital media initiatives are met and maintained
- Manage monthly marketing spend and accurately estimate the cost of acquisition marketing
- Analyse and report data to measure the effectiveness of campaigns
- Provide results and recommendations against new approaches, customers technologies and sites, for cutting-edge programs across digital platforms
- Develop recommendations to reach new customers through digital campaigns, including content creation, creative and messaging strategies
- Maintain relationships with the traditional marketing and sales teams
- Managing budgets
- Manage digital creative, ad, and landing page testing schedule to drive improved campaign results
- Work with CRM systems analyst to maximise the impact of campaigns
- Work with the web team to ensure prospect experience is as frictionless as possible, and make recommendations to improve conversion rates at each step of the digital sales cycle
- Make sure you up to date with the latest digital marketing trends and emerging technologies, such as AI and leverage them to enhance the marketing strategies
- Developing and manage affiliate/influencer social media marketing initiatives

**Requirements**:

- BA in Marketing Communication or a tertiary qualification in Digital Marketing, or similar
- At least 5 years’ experience in Digital Marketing or Performance Marketing
- Proven record of successful digital campaign management.
- Experience in A/B testing, conversion rate optimisation and landing page optimisation
- Expert knowledge in the following programs: GoogleAds, Google Ad Manager, Google Analytics, Google Tag Manager, WordPress or similar, Hootsuite or similar
- Deep knowledge of Facebook’s (META) paid advertising platform, organic social media storytelling, paid search, affiliate marketing and or digital content creator marketing, display media, and sponsored content campaigns
- Expertise in digital operations and digital business strategy
- Agency background or experience working with digital media agencies is highly desired
- Proven analytical and quantitative skills including a strong understanding of online marketing metrics
- Ability to thrive in a fast-paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high-priority initiatives
- Exceptional written and verbal communication, planning, and project management skills
- Exemplary leadership skills to be able to coach, influence and partner with teams across the organisation and take ownership of the digital marketing strategy and its framework
- Knowledge in Adobe Creative Suite or similar graphic design tools
- Experience in Property or Real Estate Marketing is advantageous, as with multi-product marketing experience, but not essential

For more information please contact:
**Elana Samuel

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