Copywriter

6 months ago

Cape Town, South Africa HyperionDev Full time

**ABOUT US**:
HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).

We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.

**ABOUT THE ROLE**:
As a Copywriter you'll use your strong copywriting and editorial skills to create content that brings to life our positioning and fuels thought leadership, drives engagement and generates inbound leads to build the sales pipeline. A portfolio of written work that demonstrates your abilities is a must-have for this role.

**RESPONSIBILITIES**:

- Create clear and appealing communication of our company identity and brand story
- Regular writing of SEO optimised blog posts
- Produce copy for performance marketing needs, from Facebook and Tik Tok ads to Youtube videos
- Ongoing improvement of the content (and results) on our website
- Create engaging content for our Social Media
- Perform the day-to-day community management of our social media channels
- Optimise Brand Awareness and our Thought Leadership
- Use data analysis (Google Analytics, our CRM, and other sources) to inform your decisions
- You may not know what CRO and A/B tests are, but you're going to read up on them right after reading this

**REQUIREMENTS**:
**_Minimum_**:

- 2-3+ years of work experience as a copywriter or content editor
- 1+ years of experience actively involved in the brand messaging for a large consumer or business facing brand
- A qualification in creative writing, journalism, marketing, English, or a related field
- Perfect written communication skills, and near-perfect verbal communication skills
- A track record of exceeding targets and ambition
- Strong knowledge of digital marketing as a whole
- A working knowledge of Google Analytics and other data analysis tools
- Practical experience with SEO

**_Preferred_**:

- 3+ years of copywriting experience, including experience in thought leadership, brand messaging, and co-ordinating the rebranding of a company
- A track record of excellent brand-writing skills, evidenced by creative awards and public accolades
- Experience writing copy for a brand that reaches hundreds of thousands of consumers monthly
- Experience as an editor of a large-scale digital marketing platform (eg a blog, website)

**BENEFITS**:
Flexible & remote working: We are a remote-friendly organisation and offer flexible work options.

Generous annual leave, life cover and medical benefits: We provide 20 annual leave days as part of our leave policy along with two half-days that can be taken at your discretion.

Learn new tech skills: You can do 1 free bootcamp per employee per year with a 50% family discount.

Join the heart of tech in Africa, the US, and Europe: You'll work with the best of the best in edtech and developer education. Join one of the most ambitious and highest performing tech companies in the space, with a founding team that draws their former experience from companies such as Google, Amazon, GetSmarter/2U, and Yoco.

Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.

**OUR VALUES**:
We're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.

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