Copywriter
10 hours ago
Our Cape Town office is looking for a **Senior Copywriter** to join our **Creative Team**.
- Has proven cut-throat writing skills to work on a large national Retail brand.
- Able to work across various target markets, platforms and channels.
- A proven understanding of retail brands.
- Keeps a cool head and delivers exceptional results under pressure, against fast and tight deadlines and in volume.
- Able to work collaboratively in a team and is resourceful; focused and level-headed.
Minimum relevant experience and skills:
- At least 3+ years' relevant work experience as a Copywriter in an advertising agency (a television and radio portfolio is required)
- Solid knowledge/understanding of digital platforms in conjunction with more traditional channels essential
- Solid working knowledge and understanding of social content including:
- SEO and SEM
- AdWords
- Analytics Reporting
- Strong conceptual ability
- Advanced brand copywriting
Technical skills/knowledge:
- Ideally a degree/diploma in Copywriting or Journalism
- Be proficient in PowerPoint/Keynote, MS Word
Attributes:
- Attention to detail.
- A portfolio that reflects creative copywriting proficiencies.
- Understanding of advertising as a selling tool.
- Capability to take on campaigns with multi-element tasks which require a concept and a thought through process.
- Accept guidance and respond well to criticism.
- Resilient - can accept setbacks.
- Finely honed copywriting skills and latest techniques.
- Have an understanding of writing for SEO and keywords.
- Must demonstrate creative insight and brilliance for client solutions across all media platforms.
- Create copy across multiple channels.
- Consistently produce creative elements against a deliverables list.
- Lead brainstorms and conceptualization.
- Lead the craft and design of an idea.
- Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client's strategy and brand, and deliver beautiful, insightful, polished work.
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