PPC Specialist

2 days ago


Cape Town, South Africa Admiral Markets Full time

Admirals is expanding and looking for a new hero to join our global team. **PPC Specialist** - we know you are out there

**Who we are?**

Admirals is one of the world's leading FinTech companies. When we started our business 20 years ago, we were among the first online trading providers, while today we have evolved into a financial hub, making personal finance transparent and accessible to everyone and everywhere. We are constantly expanding and diversifying our product offerings, and we are known as the quality market leader throughout the years. Today, Admirals consists of a team of over 400 professionals located in 18 offices worldwide, making us a truly global organization.

**Why you should become an Admiral?**
- **Equality and professional development** - as an employer, Admirals believes in a balanced approach towards employee rights and gender equality. We care about your success and development and offer numerous training programs and benefits to enhance your skills and advance your careers.
- **Global support to the team** - our experience in numerous geographical regions enables us to nurture you with progressive policies that respect the value of individual and group cultures. We aim to provide an efficient infrastructure and responsive organization to support you in your daily work-related challenges.
- **Our values** - we value creativity, innovation, and the power of teamwork that we all bring to the table.

**Your daily activities as PPC Specialist will be**:

- Setting up and optimizing PPC campaigns to gain better ROI, reduce CPA and increase Conversion Rate.
- Keeping spend and main KPIs as closely related to targets.
- Taking initiative to grow the campaigns according to spend and lead targets.
- Working together with external account managers to maximize performance.
- Cooperating and working closely with other departments.
- Staying on top of industry updates and keeping the campaigns optimized according to best practice.
- Conducting keyword and competitor research to identify opportunities to grow the campaigns.
- Analyzing campaigns to a granular level to identify opportunities to improve performance.
- Monitoring budgets and adjusting bid strategies.
- Tracking KPIs to ensure optimal performance.
- Providing meaningful reports.
- Writing compelling ad copy.

**Requirements**:
**You are best for this role if you**:

- 2+ years experience working with large, global budget PPC accounts
- Proven experience with Google and Bing ads Search ads, Display ads & Remarketing (additionally experience with Facebook, Yandex, Baidu will be considered a plus)
- Expertise and knowledge of analytics tools (Google Analytics, Tableau etc.)
- Ability to work in a fast-paced, deadline-driven environment
- Team player with a can-do attitude
- Analytical thinking with strong math skills
- Knowledge of digital marketing concepts
- Previous industry-related experience will be considered an advantage (Broker/Fintech)
- Excellent written and verbal English skills

**Benefits**

**We are glad to offer**:

- Meaningful and impactful role within a regulated global financial company - we are among TOP-20 biggest brokers in the world.
- Competitive salary, internal bonuses related to the company business results.
- Amazing personal growth experience - paid external trainings, professional literature, e-courses.
- Professional and personal development in a very dynamic and multicultural environment.

**We’ll be happy to see you in our team


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