Digital Media

2 weeks ago

Johannesburg, South Africa Recruitment Dynamix (Pty) Ltd Full time

The **Programmatic Specialist **is responsible for the setup, execution, and day-to-day operations of programmatic campaigns across various media types and platforms including display, video, mobile, and social.

You will hone your optimization and strategic skills to nsure that KPIs are achieved for all assigned IOs.

Key Job responsibilities would include, but are not limited to:
**Admin**
- Delegate and verify accuracy of data entry tasks
- Coordinate tagging & pixeling workflow with adops during campaign setup
- Own scheduling, calendar invites, and note-taking for vendor meetings

Campaign Tasks (60%)
- Build out IO and tactics in DSP/PMD per direction of senior team members
- Assist in prelaunch QA
- Monitor daily pacing and performance reporting from all relevant sources: DSP, 3PAS, 3PAV, etc.
- Perform basic analysis and execute daily optimizations
- Proactively collaborate with DSP reps and senior team members on optimization tactics
- Identify and escalate any issues to appropriate internal/external contacts
- Assist senior team members with client deliverables
- Participate in weekly status meetings with agency partners

Learning/Development (20%)
- Become an expert in assigned platform(s), mastering the nuances and best practices of campaign setup, execution, and optimization options
- Attend training courses per manager direction
- Develop a functional understanding of our capabilities, internal tools, and our client business
- Assist with presentation of case studies to internal team

**Qualifications**:

- 1 year of experience in digital media experience across display, video, social and/or mobile; a minimum of 9 months of in-console experience with audience-based RTB media with the ability to manage bid pricing and optimization levers to meet client pacing and performance goals
- Command of digital media math
- Solid grasp of digital media systems and tools (ie. ad servers, tagging, ad verification, viewability)
- Understanding of ad networks, exchanges and/or auction marketplaces and ability to define "programmatic buying"
- Proficiency in MSFT Office; with particular experience in manipulating data within Excel (pivot tables, lookup functions, etc.)
- Strong analytical, problem solving, and critical thinking skills
- Multi-task, prioritize, and work both collaboratively & autonomously
- Maintain excellent attention to detail in a fast-paced environment
- Ability to quickly learn new technologies and stay on top of a constantly evolving suite of platforms, vendors, and inventory

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